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2017 Silver Anvil Awards

2012 Silver Anvil Award Winners

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COMMUNITY RELATIONS

Business Products
Procter and Gamble
MSLGROUP
Bounty Paper Towels Showing Love to Schools

Business Services
IBM
Ketchum
IBM Stages Largest Corporate Volunteer Event in History, Reaching Communities in 120 Countries

Government
U.S. Navy Office of Community Outreach
Bringing America's Navy Home

Associations / Nonprofit Organizations
Minnesota Pork Board AND Minnesota Pork Producers Association
Weber Shandwick
Oink Outings: Meeting Farmers. Feeding Families

REPUTATION / BRAND MANAGEMENT

Business (Companies With Sales of More than $500 Million to $10 Billion)
Barrick Pueblo Viejo Corporate Communications
Newlink Communications
Barrick: Turning a Complex Crisis into Gold in the Dominican Republic

Business (Companies With Sales Over $10 Billion)
IBM
Ketchum
IBM at 100: Our Place in the Past, Present and Future

Government
West Basin Municipal Water District
Katz & Associates
Water Reliability 2020

Associations
U.S. Farmers & Ranchers Alliance
Ketchum and Zócalo Group and maslansky luntz + partners
Since When Did Agriculture Become a Dirty Word? Changing the Way We Talk About Farming and Ranching

Nonprofit Organizations
The Allstate Foundation
Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground

EVENTS AND OBSERVANCES (Seven or Fewer Days)

Business Products
IBM
IBM's Watson Takes on Jeopardy! - 3 Days that Changed the Face of Computing

Business Services
Safeway
Access Communications
Setting the Table in a Big Way: Introducing Safeway’s Open Nature All-Natural Product Line to the Nation

Consumer Services
The Home Depot
MSLGROUP and Hodes and ScoutComms and Randy Plunkett
Mission:Transition - 110 events to inspire veteran employment

Associations/Nonprofit Organizations
Minnesota Pork Board and Minnesota Pork Producers Association
Weber Shandwick
Oink Outings: Bringing Moms to the Farm

EVENTS AND OBSERVANCES (More than Seven Days)

Business Products
Gander Mountain
Fleishman-Hillard
Holiday No One Saw Coming: Gander Mountain Introduces "Camo Thursday"

Business Services
IBM
Ketchum
IBM at 100: Focusing Our Place in the Past, Present and Future

Government
U.S. Department of Energy
Stratacomm
U.S. Department of Energy Solar Decathlon 2011

Associations / Nonprofit Organizations
The Allstate Foundation and YWCA USA
Fleishman Hillard
The Power of the Purple Purse: Talking About Domestic Violence

PUBLIC SERVICE

Business
State Farm Insurance
Eat, Fry, Love: A Cautionary Tale - Reducing Holiday Cooking Fires

Government
U.S. Department of Health & Human Services' Office on Women's Health
Hager Sharp, Inc.
Best Bones Forever!

Associations / Nonprofit Organizations
Occupy Wall Street
with
WORKHOUSE
OCCUPY WALL STREET: The Revolution Will Be Editorialized

Partnerships (Funded jointly by businesses and other organizations including nonprofit and government)
The Gateway Center
Edelman
Home is Where the GIFT Is

PUBLIC AFFAIRS

Business
Jackson Street Management
Zeppos & Associates, Inc.
Bringing the Marriott to Downtown Milwaukee

Associations / Nonprofit Organizations
Public Knowledge, Rural Telecommunications Group, The New America Foundation's Open Technology Initiative, the Rural Cellular Association, the Media Access Project, FreeToCompete.com, EarthLink, The Future of Music Coalition, Cricket and Sprint
The Glen Echo Group, LLC, Abernathy MacGregor, Inc. and APCO Worldwide
The No Takeover Project

Government
United Nations Population Fund (UNFPA) AND Spanish Agency for International Development Cooperation (AECID) AND UNFPA/AECID Cooperation Fund for Latin America and the Caribbean 2008-2011 (UNFPA/AECID Fund)
Newlink Communications
A Call to Action for Human Development: Expanding access to sexual and reproductive health care

MARKETING CONSUMER PRODUCTS

Health Care
life'sDHA, an Ingredient Brand of Nutritional Lipids/DSM Nutritional Products
Carmichael Lynch Spong
Inspiring a Generation of Beautiful Minds

Technology
Memorex
Padilla Speer Beardsley
Memorex is back and streaming live!

Food & Non-Alcoholic Beverages
7-Eleven
Ketchum
Our Birthday, Your Bash

Alcoholic Beverages (Wine, Beer, Spirits)
Diageo (Sterling Vineyards)
Taylor Global, Inc.
Sterling Vineyards Opens the Wine, Uncorks a Triumph and Crowns the Ultimate Host

Restaurants (Independents, Casual Dining, Fast Food, Coffee Shops)
Caribou Coffee
Exponent PR
Caribou Coffee Fights Breast Cancer One Cup at a Time

Packaged Goods
P&G GIVE Education
Citizen Paine
P&G’s GIVE Education and Communities In Schools: Let’s School the Nation

Non-Packaged Goods
Hyundai Motor America
Ketchum
Creating a New Vehicle Category and Brand Personality with the All-New 2012 Hyundai Veloster

Other (Categories not elsewhere defined)
Nestle Purina PetCare
Exponent PR
Helping Pets Win a Losing Battle

MARKETING CONSUMER SERVICES

Travel and Tourism/Hospitality
DoubleTree by Hilton Hotels
Ketchum and Digital Royalty and Gensler and OMD and Decibel Management
The DoubleTree by Hilton Cookie CAREavan Across America

Health Care Services
West Kendall Baptist Hospital
República, LLC
West Kendall Baptist Hospital: New Community, New Services for South Florida

Technology
Yahoo!
Reimagining Search: Re-Framing the Yahoo! Search Story

Financial Services
Chase Card Services - Chase Sapphire
Ketchum, Zenith Newcast, Circles, TracyLocke, mcgarrybowen, Quigley Simpson, T3
Chase Sapphire Serves Up Unique Foodie Experiences To Discerning Palettes

Other (Categories Not Elsewhere Defined)
Internal Revenue Service
Ogilvy Public Relations
IRS Free File - The "Less Taxing" Way to Prepare and e-File Federal Taxes

MARKETING BUSINESS-TO-BUSINESS

Professional and/or Financial Services
AlphaStaff Inc.
rbb Public Relations
Superheroes of HR

Products
United Soybean Board (USB)
Publicis Consultants USA
Setting a New Standard for Sustainable Cooking Oils

Other (Categories Not Elsewhere Defined)
Greater Richmond Chamber of Commerce
Hipple&Co Reputation Management
Support Airline Competition and Save Low Fares

CRISIS COMMUNICATIONS

Business
JetBlue Airways
MWW Group
Preserving JetBlue’s Flight Plan: Retaining a Direct Relationship with Pilots

Government
U.S. Army Corps of Engineers, Northwestern Division (Missouri River Joint Information Center)
Operation Mighty Mo: Managing the Flood of 2011 through Strategic Communications

Associations/Nonprofit Organizations
Nuclear Energy Institute (NEI)
Hill+Knowlton Strategies
Rebuilding Confidence in Nuclear Energy Post-Fukushima

ISSUES MANAGEMENT

Business
SUPERVALU and Save-A-Lot
Carmichael Lynch Spong
Putting SUPERVALU's Save-A-Lot Growth Story Into Meaningful Context

Associations / Nonprofit Organizations
Tulsa Public Schools
Saxum
Project Schoolhouse

INTERNAL COMMUNICATIONS

Business (Fewer Than 10,000 Employees)
Carmichael Lynch Spong
Attracting, Retaining and Engaging Achievement Addicts

Business (More Than 10,000 Employees)
JetBlue Airways
MWW Group
Connecting with the Cockpit: JetBlue Pilots Choose a Direct Relationship

Associations / Government / Nonprofit Organizations
Taco Bell Foundation for Teens
Burson-Marsteller
Igniting Participation for the Cause

INVESTOR RELATIONS

Companies With Sales Up to $500 Million
STAAR Surgical
EVC Group, Inc.
Pivoting On Message: STAAR Surgical [NASDAQ: STAA]

Companies With Sales of More Than $500 Million
RPM International Inc.
Roop & Co.
Positioned for Growth

MULTICULTURAL PUBLIC RELATIONS

Business
State Farm Bank
UNIVISION, OMD, ALMA DDB
State Farm Bank—Today is the Day to Change Your Financial Future: CUENTAS CLARAS TOWN HALL TOUR

Associations / Government / Nonprofit Organizations
LIVESTRONG (Lance Armstrong Foundation)
Edelman
Generating Awareness of Cancer Resources among Hispanics

INTEGRATED COMMUNICATIONS

Consumer Products
Consejo Regulador de la Denominacion de Origen Calificada Rioja
CRT/tanaka
Vibrant Rioja

Consumer Services
eBay
Edelman
Crowdsourced Chic: eBay Community Moves to Fashion's Front Row Through Designer-Shopper Collaboration

Business to Business
IBM
IBM at 100: Modernizing the Way the World Sees Big Blue

Associations / Government / Nonprofit Organizations
MyGoodDeed and HandsOn Network
GOOD/Corps, Deutsch Inc., Rock Paper Scissors, Partner With M, Scholastic and Magic Bullet
10-Year Anniversary of 9/11: The "I Will" Campaign

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