Strategies & Tactics

August 2019

The Best of Silver Anvils

PRSA presented 2019’s Best of Silver Anvil Award to Michelin for its “Beyond The Driving Test: Teens Prove Their #StreetTread” initiative with Ketchum. Here, the PR team discusses this life-saving campaign.

Late summer is a great time to take a fresh look at trends in the profession beyond your daily work. Read on for some invigorating tips to prepare you for the rest of the year.

In this wide-ranging interview, AP veteran Paula Froke discusses the evolution of language and the 2019 edition’s updates, including the controversial % vs. percent. She also shares how and why the news agency decides on these changes.

Isidro Reyna’s career has spanned agency life and the U.S. Army to NASA, where he’s now a senior communications specialist at the Johnson Space Center. He is president of PRSA’s Houston Chapter.


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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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