Strategies & Tactics
August 2019
The Best of Silver Anvils
PRSA presented 2019’s Best of Silver Anvil Award to Michelin for its “Beyond The Driving Test: Teens Prove Their #StreetTread” initiative with Ketchum. Here, the PR team discusses this life-saving campaign.
Late summer is a great time to take a fresh look at trends in the profession beyond your daily work. Read on for some invigorating tips to prepare you for the rest of the year.
In this wide-ranging interview, AP veteran Paula Froke discusses the evolution of language and the 2019 edition’s updates, including the controversial % vs. percent. She also shares how and why the news agency decides on these changes.
Isidro Reyna’s career has spanned agency life and the U.S. Army to NASA, where he’s now a senior communications specialist at the Johnson Space Center. He is president of PRSA’s Houston Chapter.
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