Strategies & Tactics

July 2019

Going Solo - Independence

July is a fitting time to celebrate the roles of independent practitioners within the PR profession. As a new generation of leaders emerges, the efficiencies of the solo and micro-agency may be even more in demand.

Setting up a PR-measurement system can be overwhelming and intimidating. If you’ve never done measurement and analysis before, then you may not know where to start. How do you know if you are delivering results?

Every PR pro has likely dreamed of opening his or her own agency. Danielle Bayard Jackson and Josh Talkington weren’t any different. Here, the two share what went into launching their own consultancy.

To improve your lifestyle and health, put tactics before goals. Doing so will help you incorporate wellness measures into your workday. You will also feel more in control, and set a path toward your objectives.


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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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