Strategies & Tactics

June 2019


We live in an overwhelming world, multitasking on multiple devices. This article is about tech tools, but really it’s about making ourselves more efficient and effective. Sometimes that means stepping away from your device.

Whether you’re part of an agency or an in-house communications team, building a culture of learning is vital. But this doesn’t happen overnight; here are three steps to get there.

During Social Media Week New York, Stephanie Meyers, the group director of digital growth at Fast Company and Inc., shared nine ways for communicators to build an Instagram following with a minimal budget.

Weber Shandwick's Jennifer Cho started her career in the music industry before launching her own record label. Here, she explains her successful pivot to high-tech communications.

More From This Issue


About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

Archive | Current Issue | About | Subscribe | Editorial Calendar | Writer’s Guidelines | Editors