Strategies & Tactics

March 2019

Employee Communications

The field of neuroscience provides key insights that can translate into solid guidance for communicators aiming to reach employees. When we know why a tactic works, we can harness it to make a stronger connection with our audiences.

Lenovo, a multinational tech company, defines their storytelling platform as a reputation-building tool that sits at the top of the marketing funnel to drive awareness and engagement for the company. Learn some of their best practices here.

As technology influences communication strategies, more companies are using social media to share information and spark employee engagement. Read about how internal social media is evolving the way workers collaborate.

Consumers are bombarded by so many messages, and communicators have never been as challenged as they are today in grabbing someone’s attention. This is especially true if you’re trying to attract new customers to your brand.


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Employee Communications

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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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