Strategies & Tactics
February 2019
Storytelling & Writing
More organizations are finding value in developing programs focused on advocating for social good. How can communicators serve as storytellers in a way that makes an impact that is measurable and sustainable?
When it’s time to actively look for a new career opportunity, it’s easy to become overzealous with the application process. Keep these tips in mind when planning and coordinating your job search.
Writing and editing copy are primary responsibilities for PR professionals, and even the best writers should continue to sharpen their skills. Crafting strong writing is a choice, and it begins with your mindset.
Public relations is a chaotic business. At any given time, you must manage dozens of strategic tasks, personnel and clients. But with some effort, you can put systems in place to help everything run smoother.
More From This Issue
Storytelling
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The Power of Stories
Words That Make People Listen, Care and Act -
Inspiring Action
Public-Sector Communicators and Telling Stories That Matter -
Lead Generation
Increase Your Media Coverage Through Storytelling -
Stand Out and Set Trends
How to Enhance Your Multimedia Content -
Letters From the Editor
Ann Handley on the Underrated Value of Newsletters -
In the Beginning
10 Tips for Creating Stories to Remember -
A Pep Talk
5 Advanced Speaking Tips to Supercharge Your Next Presentation -
From Ear to Ear
How to Captivate a Podcast Listener -
It’s a Great Story
— but Does It Achieve Your Objective?