Strategies & Tactics

January 2019

Essentials for a New Year

PR executives say the term “public relations” won’t accurately describe their work in the next five years. In this special report, Keith Burton talks to marketing and communications leaders about how the profession is changing.

It's easy to get ahead of ourselves with setting ambitious goals at the beginning of a New Year. In her first column for “Going Pro,” Andrea Gils offers five attainable pursuits for new professionals to strive for in the months ahead.

Recently beginning her term as 2019 Chair, Debra Peterson, APR, talked with Strategies & Tactics about her leadership style, her perspective on the future of the profession and what she wants to see PRSA accomplish this year.

Whether you’re actively looking for new work or not, the start of the year is a good time to update your résumé. In our new monthly column "Hire and Seek," Christina Stokes offers a guide on how to keep it fresh for career opportunities in 2019.

More From This Issue

PR Essentials
Client Relations

Digital Edition

About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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