Strategies & Tactics
September 2018

Influencer Marketing

The events may have been different, but the goals were the same for these major brands: create sharable experiences and engage social media influencers.

Ann Handley, a speaker at PRSA’s 2018 International Conference, discusses best practices for creating content, telling stories and building writing routines.

In the spirit of reverse spring cleaning, here are some tips for decluttering your digital professional life to achieve maximum work efficiency this fall.

PayPal’s director of global corporate communications explains the company’s approach to making news through a mix of owned and earned media.