Strategies & Tactics

June 2018

Social Disruption

Can robots help streamline the editorial process? Diane S. Thieke, APR, considers the possibilities and limitations of automated writing apps, and whether AI technology poses a threat to professional writers.

The Aflac duck is more than an advertising symbol; it also signifies the insurance company's commitment to best business practices, philanthropy and corporate social responsibility.

Voice assistants like Amazon Echo and Google Home are rapidly changing the way consumers make purchases. Dean Essner spoke with SEO expert Ewan O’Donnell to find out how brands are responding to the technology.

In this month’s column, Tim O’Brien, APR, explains how solo practitioners can use scalability to handle an increasing workload and compete with big agencies.

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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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