Strategies & Tactics

May 2018

Talent Management

How can you start developing your personal brand? Stephen Dupont offers this step-by-step process to help you think through what you can offer the communications world.

The success of the "Westworld" Live Without Limits experience at SXSW is just the beginning of immersive entertainment, which will lead to more brands joining in on the concept.

The deluge of data can be overwhelming to regularly incorporate analysis into our work. But when we relegate PR measurement to an end-of-cycle activity, we lose its value.

Just as you didn't become well versed in French or Spanish after taking a few classes, fluency in business as a second language requires time and effort. But the rewards are substantial.

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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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