Strategies & Tactics

April 2018

Employee Communications

Employee Communicators on Trends in the Workplace

Strategies & Tactics asked five members of PRSA’s Employee Communications Section for their thoughts about the state of the sector. Here’s what they had to say.

How This Publication Redefined Its Digital Strategy

What do you do when your beautiful, award-winning publication app fails to draw any users? At Carolina Country magazine, they discarded it and started over.

Related: The Rewards of Trying New Social Media Networks

A Campaign to Encourage Kindness on Campus

How can educators and communicators restore and cultivate goodness at our colleges and in our workplaces? PR students from Eastern Michigan University responded.

Barri Rafferty on Today’s Leadership Demands

In this insightful Q-and-A, the president and CEO of Ketchum discusses being the first woman to lead a top-five global PR agency as well as her approach to leading.

Related: Ketchum’s Rob Flaherty on Leading Leaders

More From This Issue

Employee Communications
Profiles in PR
Editor's Note
Inside PRSA
State of Independence
Company Culture
Tech 2020
Insights
In Brief
The Explainer

About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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