Strategies & Tactics

April 2018

Employee Communications

Strategies & Tactics asked five members of PRSA’s Employee Communications Section for their thoughts about the state of the sector. Here’s what they had to say.

What do you do when your beautiful, award-winning publication app fails to draw any users? At Carolina Country magazine, they discarded it and started over.

How can educators and communicators restore and cultivate goodness at our colleges and in our workplaces? PR students from Eastern Michigan University responded.

In this insightful Q-and-A, the president and CEO of Ketchum discusses being the first woman to lead a top-five global PR agency as well as her approach to leading.

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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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