Strategies & Tactics
December 2018
Future of Work
Making forecasts about the future is tricky business, writes Claudia Keith. How will future technologies impact communications and reshape the work environment?
Many PR pros have spent the last months of 2018 planning how to take next year to the next level. Marci Davis explains how to persuade the C-suite, engage stakeholders and prepare for what’s ahead.
How do you network well and make those connections invaluable? Contributor Hanna Porterfield shares tips for brushing up on these skills, both in person and online.
Editorial Assistant Dean Essner explores how the Smithsonian’s National Zoo celebrated a beloved animal’s final week in Washington, D.C., and why the campaign was a Best of Silver Anvil finalist.