Strategies & Tactics
November 2018

#PRSAICON Recap

During his General Session at the 2018 International Conference, the former secretary of labor discussed the importance of communicating across ideological boundaries. “We need to embrace civil discussion,” said Reich.

How do you know when it’s time to give your employees more responsibilities? Columnist Stephanie Vermillion outlines five signs that show your communications team is ready to take on an increased workload.

For Judith Harrison, president of the PRSA Foundation, diversity in PR is “an urgent, hair-on-fire emergency.” She spoke about the importance of an inclusive profession at the 2018 International Conference.

To change perceptions about mental health in Orange County, Mission Hospital developed an outreach program called “Promise to Talk.” PRSA named the campaign a finalist for the Best of Silver Anvil this year.