Strategies & Tactics

October 2018

Crisis Management

On Jan. 23, 2017, Kerry O’Grady was a PR professor getting ready for class. The next day, she became world news. O’Grady shares how she turned an online nightmare into a case study on reputation management.

As intimidating as cybersecurity may be, it’s possible to make your sensitive information far more secure by changing a few habits. These tips will help protect you against phishing attempts and ransomware attacks.

With their work on “The Talk,” a short film about racial bias in America, Egami Group became 2018’s PR Pro of the Year. Agency President Cheryl Overton discusses the campaign and the future of multicultural marketing. 

Following several years of inactivity, PRSA’s Montana Chapter became fully operational again in late 2017. While many catalysts helped revive the Chapter, independent practitioners have been the driving force behind its resurgence.

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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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