Strategies & Tactics
October 2018
Crisis Management
On Jan. 23, 2017, Kerry O’Grady was a PR professor getting ready for class. The next day, she became world news. O’Grady shares how she turned an online nightmare into a case study on reputation management.
As intimidating as cybersecurity may be, it’s possible to make your sensitive information far more secure by changing a few habits. These tips will help protect you against phishing attempts and ransomware attacks.
With their work on “The Talk,” a short film about racial bias in America, Egami Group became 2018’s PR Pro of the Year. Agency President Cheryl Overton discusses the campaign and the future of multicultural marketing.
Following several years of inactivity, PRSA’s Montana Chapter became fully operational again in late 2017. While many catalysts helped revive the Chapter, independent practitioners have been the driving force behind its resurgence.
More From This Issue
Crisis Management
- Breach Day: Preparing for When Hackers Steal Your Data
- When Facing Reputation Threats, Beware of Fast Fixes
- On the Front Lines: The Role of PIOs in Emergency Responses
- When 'Wait and See' Is the Best Response to Negative Stories
- Advise and Consent: How C-Suites Engage Crisis Counselors
- Crisis and You: How to Make Simulations Effective and Fun
- The Unknown: Managing the '40 Percent Factor'
- The Upside of Downturn: Unlocking the Hidden Benefits of Crisis