Strategies & Tactics

August 2018

Design and Innovation

Good design can determine a product’s success or failure. Malayna Evans, Ph.D, breaks down the physiological reasons why strong visuals are so important in public relations.

How do you find your stride again later in your career? Learn how SoulCycle, a new puppy and a trip to Tulum helped this senior-level pro rediscover her purpose.

Digital humans continue to gain prominence as social media influencers. Tech 2020 columnist Cathy Hackl, APR, explores the possibilities and challenges of CGI brand ambassadors.

For BlueCross Blueshield and MP&F, tackling Tennessee’s opioid problem meant grassroots outreach. Take an inside look at this year’s Best of Silver Anvil campaign.


More From This Issue


About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

Archive | About | Subscribe | Editorial Calendar | Contribute | Editors