Strategies & Tactics

September 2019

The Culture Issue

Today’s PR professionals want to feel supported and valued. That’s why company culture needs to be front and center during the interview process. Here are seven ways to use your culture to attract talent to your organization.

PR professionals face ethical dilemmas on a daily basis. In honor of PRSA’s annual Ethics Month in September, PRSA will host programming focused on the theme “Ethics Every Day.”

Legendary reporter Bob Woodward, a keynote speaker at the PRSA 2019 International Conference, has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust.

Rob Biesenbach shares the hard lessons he’s learned that can help when you’re facing a tough audience on a sensitive topic. First impressions are everything, so your opening remarks must be strong.

More From This Issue

About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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