7 Phrases to Eliminate From Your Presentations Right Now

July 1, 2019

[caiaimage/tom merton]
[caiaimage/tom merton]

There are certain phrases speakers use that set off alarm bells in my head. They signal a lack of preparation, audience focus or commitment to the opportunity.

And it is an opportunity. You have a room full of people who came to hear what you have to say and are hoping that it will change their world in some way. Don’t squander it!

So if you want to keep people from tuning out (or heading for the nearest exit), then eliminate these phrases from your talk.

1. “Is this thing on? Can you hear me?”

Wait, are you telling me that you didn’t arrive an hour early and test out the audio ahead of time? What else did you fail to do?

Is your video going to buffer endlessly? Is the screen going to malfunction? Have you checked all your facts?

It may seem like a small detail, but it’s the kind of thing that — together with other rookie mistakes — slowly chips away at your credibility.

2. “I just threw this together.”

Really? Then why are you wasting our time?

Step away from the podium and let us read our phones without the distraction of you talking in the background.

The same goes for phrases like, “I’m really tired,” “I’m not feeling well” and “My dog ate my PowerPoint.”

But seriously, respect us, respect the material and respect the process. Don’t dig yourself a hole by undermining your authority from the start.

3. “Let me tell you about myself.”

No, don’t. Tell me instead about what you can do for me. That’s all any audience wants.

I once saw a presenter spend the first 10 minutes of a 50-minute presentation walking us through every detail of his career history.

Hey, buddy, you don’t have to prove your worth to us — you’ve already got the gig! That’s why you’re standing up there and we’re sitting out here. We assume that you’re the expert.

Now dazzle us with your knowledge, not your résumé.

4. “You can’t read this in back.”

I’ve got news for you: The view up front ain’t so great, either. I actually envy the people in back — all they see is a calm sea of gray. Me? That overwhelming jumble of words makes me feel like I’ve stepped into a larger-than-life Wikipedia page.

We didn’t come here to read; we came here to watch. And while we’re reading your slides, we’re not listening to you. And vice versa. See the problem? The message gets muddled.

So replace those words with evocative images. And if you need the words for a script, then we have even bigger problems.

5. “This chart shows…”

Remember the episode of “Friends” where Joey is at an audition and accidentally reads the words “long pause”? That’s what’s known as a stage direction. It’s not meant to be read aloud.

But speakers do this all the time: “This chart shows,” “Here’s a quote,” “On this slide you’ll see…”

We already know it’s a chart, a quote and a slide. You don’t have to tell us!

But imagine instead if you said, “Our campaign has directly contributed to a 30 percent increase in engagement,” while the slide behind you shows a simple graph illustrating the point.

Show; don’t tell.

6. “I’d like to tell you a story.”

Good, I love stories. They’re the most powerful part of any presentation.

But you don’t have to warn us in advance. Humans are conditioned to stories from practically the moment we’re born. We can see them coming from a mile away.

So just launch right into it: “There I was, standing on the street corner, in my pajamas…”

And whatever you do, don’t start by telling us what the story is about. If we can’t figure out the point of your story from the story itself, then the narrative needs some adjustments.

7. “Any questions?”

None that I can think of. Like most audience members, I’m only half paying attention anyway. Also I’m tired, I’m wondering what’s for lunch and I don’t feel like doing any abstract thinking right now.

Make it easy on us. Ask a leading question like, “Who’s had an experience like this that they’d like to share?” or “What are your biggest concerns about what I’ve presented?”

 

It’s all about the audience.

Presentations are hard work. With the rise of TED Talks, audience expectations are sky-high, and we all have a world of easy distraction at our fingertips.

Think first of us. Focus on our needs. Cut the clutter and prepare, prepare, prepare. Do those things and you’ll have a much better chance of success. 

Rob Biesenbach

Rob Biesenbach works with leaders who want to persuade, sell and compel — anytime, anywhere, and in front of any audience. He’s helped hundreds of CEOs and other executives plan and deliver their most important presentations. He’s also an in-demand speaker and trainer, an award-winning consultant, a bestselling author and a Second City-trained actor.
 

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