How the Ohio Restaurant Association Promotes Tourism in the Buckeye State

May 1, 2019

[bennian]
[bennian]

Columbus, Ohio, native Homa Lily Moheimani is the manager of media and communications at the Ohio Restaurant Association. Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination.

 

On how travel and tourism relates to the Ohio Restaurant Association and her role there:

We represent restaurant, food service and hospitality businesses, and professionals across the Buckeye State. That means we’re on the road quite a bit, traveling to visit our members, listen to them and share their stories on our #OhioWorksHere Tour, and to engage prospects. In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination.

 

On how travel and tourism helps support members of the Association:

Our No. 1 focus is to promote, protect and partner with Ohio’s restaurant, food service and hospitality industries through our membership. However, when it comes to food and restaurants, the public has a big interest in what we do and who we represent. I always have to consider my audience — whether it’s the public, the media, our members, vendors, foodies, legislators or other stakeholders. It’s fun to play up the idea of traveling across the state to visit and dine at new or longtime-favorite restaurants, but that’s not all we do.

We’re visiting all of our members on a statewide road trip called the #OhioWorksHere Tour, promoting the industry and sharing our adventures with the public through our social media hashtag. We’re supporting our members...while also garnering the interest of the greater public to visit Ohio’s travel and tourism destinations.

 

On how organizations can use social media to include travel and tourism in what they do:

Social media (@ohiorestaurant) is a great tool to highlight travel and tourism and how it relates to your business. If your organization is connected to a destination, then be sure to geotag its location on social media and add hashtags for related topics to generate interest among people looking for similar locations or products. Be imaginative and showcase what it’s like to experience your destination.

— John Elsasser

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