An Essential Way to Start the New Year

January 3, 2019

Let’s just jump right into this New Year! (Said with some enthusiasm.)

We’re focusing this January edition on a handful of PR essentials, a refresher on tips and tactics for 2019. Frequent contributor Stephen Dupont, APR, offers input on developing your soft skills — “those intangible qualities such as creativity, empathy, listening, presenting, selling, interviewing, networking, collaborating and managing time.”

Mandi Kane, APR, discusses five increasingly important — but often overlooked — communication skills that deserve your attention this year. Top of her list: finances. As she writes, “As communications professionals, we have to stop tolerating the commonly held view that it’s OK for people in our industry to be ‘bad at math.’”

And starting with this issue, we’re introducing two new monthly columnists. Andrea Gils is writing Going Pro, which provides insights and tips of particular interest to those communicators starting their professional careers. Andrea, the marketing and communications manager at the University of Kentucky International Center, is active within the PRSA community, serving on the Diversity & Inclusion National Committee as well as being a Champion for PRSSA.

Christina Stokes is penning our new Hire & Seek column. Christina, the vice president and director of talent acquisition at Rubenstein in New York, will share how-to advice for job-seekers at all career levels as well as insights for the organizations doing the hiring. As her bio notes, she is passionate about refining and enhancing employee engagement, company culture, and diversity and inclusion efforts.

We thank 2018 columnists Stephanie Vermillion and Cathy Hackl, APR, who will continue contributing to Strategies & Tactics in 2019 via our Insights section.

Speaking of contributions, we welcome your ideas and bylines for articles. Our 2019 content calendar is here for your reference.

We’re interested in articles that:

• Explain new trends
• Discuss new technologies that are changing the way that professionals practice public relations
• Convey timely news analysis of issues impacting the profession
• Reflect the growth and change in crucial areas of professional development with how-to pieces.

Please let me know if you have an interest in writing for us in 2019, and send your story ideas to me at: john.elsasser@prsa.org.

Meanwhile, we wish you good health, happiness and success in the coming year and always.

John Elsasser

John Elsasser is the editor-in-chief of Strategies & Tactics. He joined PRSA in 1994.



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