In Brief: Wi-Fi Services; Public Speaking Anxiety

September 4, 2018

[michael dechev]
[michael dechev]

Study: Most U.S. Adults Still Listen to the Radio

Even as traditional TV becomes more obsolete by the day — eMarketer predicts that by 2021 around 50 million people will have cut their cable cords — Americans are sticking by their affinity for a different form of analog entertainment: radio.

According to a recent Nielsen survey, 92 percent of U.S. adults still listen to the radio each week. That is a higher percentage than those who watch live and time-shifted TV (88 percent) and those who use the internet on a computer (60 percent).

Could radio’s continued popularity connect with the obvious limit to entertainment options in cars? Probably. If it were safe to browse the web or skim through YouTube videos while speeding down the highway, perhaps these survey results would be different. Still, it’s important for brands to recognize that radio is still a wholly monetizable medium, even in 2018. 

“Consumers have the luxury of more options now than ever before,” says Peter Katsingris, senior vice president of audience insights at Nielsen. “They can watch videos or listen to music on their smartphone and then just as easily engage with completely different content on their television or radio.”


How to Overcome Your Public Speaking Anxiety

It’s common to have anxiety over a speech before stepping up to the podium; according to a Chapman University survey published in the Washington Post, twenty-five percent of U.S. adults say they fear presenting in front of a crowd.

However, it may only take a simple shift in perspective to getting over this anxiety. In a column for the Harvard Business Review, psychology professor Art Markman says that regardless of whether you get your point across eloquently or flop miserably, your effect on the audience will be fleeting. It’s this approach that allows comedians to keep their sanity on a long, potentially uneven stand-up tour.

“Once you realize that the downside of speaking is not so bad, it gets easier to give talks,” he writes. “Other people are simply much less concerned about you (and notice a lot less about you) than you think they are. Your audience will forget most of your talk soon after you give it.”


Why Disneyland and Universal Studios Bolstered Their Wi-Fi Services

For theme park operators, efficient and free Wi-Fi isn’t just a generous customer perk — it’s a tool for generating business.

A recent article in the Los Angeles Times says that many of the country’s most prominent parks — such as Disneyland and Universal Studios — have expanded and upgraded their Wi-Fi services to encourage customers to share Instagram selfies and Snapchat videos while on the premises. These forms of content help promote the park while also giving operators access to data about its visitors.

Strong Wi-Fi also allows customers to access smartphone apps created by the park, which make it more convenient to monitor ride wait-times and order food in advance.

“Parks have realized that most guests will already have a smart device with them in the park and they can consolidate a whole bunch of services and information into an app for guests to use,” said Martin Palicki, publisher of InPark Magazine, an online trade publication about theme parks. “All of this, of course, works a lot better when it runs on a robust Wi-Fi network.”


The Key to Successful Mentor-Protégé Relationships

Mentorship relationships should be shaped by the protégé and not the mentor, says Diane Brink, former Chief Marketing Officer at IBM.

In an essay published by Kellogg Insight, Brink describes working with a mentee who would always send an agenda a week in advance of their meetings. She writes, “I thought, ‘Oh, my gosh. This guy is really thinking about not only how he can use my time effectively, but how he can really move the relationship to something that is going to be beneficial for him.’ That was pretty impressive.”  

His proactivity reminded her that though their relationship may be based around her wisdom and insight, it is ultimately the mentee’s career she’s helping shape — not hers.

“You’re going to have a lot of people providing their point of view on what you should be doing with your career,” she says, in discussing how she inspires her protégés to take ownership of their occupational interests. “It’s not their decision.”

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