Cultural References Can Liven Up Your Writing

June 1, 2018

[jawsfest]
[jawsfest]

What do a Lexus, Disney’s Thunder Mountain Railroad roller coaster and players on the Pittsburgh Steelers have to do with a new Los Angeles restaurant?

Ask Pulitzer Prize-winning restaurant critic Jonathan Gold. He writes, “To get to The Lodge, you dump your Lexus off with the valet, march down a breezeway — it looks like the path to Thunder Mountain at Disneyland — and face down a maître d’ as formidable as the front line of the Pittsburgh Steelers, only wearing a much nicer suit.”

Gold could easily review The Lodge without the Steelers or Disney allusions. But it wouldn’t be so fascinating. And Gold would probably be down a Pulitzer or two. Why is this? Fun facts and cultural references can enhance your messages and keep readers engaged.

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