4 Things All PR Pros Need to Know About Virtual Reality

June 1, 2018

[shutterstock]
[shutterstock]

From gaming to real estate, organizations are shifting their attention from traditional communications strategies to virtual reality (VR) as a new way to connect with potential customers, transform storytelling and increase innovation.

Here are four things every PR professional should look out for when introducing VR into their communications strategy:

1. Quality content can make or break the experience.

VR is still a novelty to many consumers, but as more people get to experience it, the need for quality content will only increase. People will begin to expect more from brands and they’ll be looking for a VR experience to wow them. Having quality content is key for brands to succeed when using this technology.

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