Encouraging Thought Leadership at Work

June 1, 2018


Technology can do wonders for audience engagement and reaching client objectives, but on a deeper level, it provides an invaluable opportunity to turn employees into subject-matter experts.

As employees grow, their responsibilities and goals should evolve too. That’s where the ever-shifting world of technology comes in. If you can challenge specific employees to own thought leadership across different elements of technology — social media, analytics and video — then you’re empowering them to become the go-to expert. This is a big step for their careers as well as your agency.

Encouraging thought leadership throughout your organization demonstrates trust in employees with tangible opportunities for growth. As you instill expert opportunities within your own teams, here’s how to ensure that the program benefits employees and your firm.

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