Talent Retention: Helping Employees Grow Their Skills

May 1, 2018

Recruiting and retaining good talent is a challenge for any business. And with unemployment hovering around 4 percent according to the Bureau of Labor Statistics, finding and keeping talented people is even harder. Businesses need to take a strategic approach. 

Employees can grow their own careers, of course, but if an organization has specific objectives that current staff capabilities aren’t meeting, then it either has to teach its existing employees new skills or find new people. When employees aren’t growing in their jobs, they often leave. And losing good employees is expensive for companies. A study by the Society of Human Resource Management found that on average, replacing a salaried employee costs a business six to nine months of that person’s salary.

Amid changes in our profession, PR leaders can help their employees acquire new skills. One of those changes involves technology. With the rise of social media channels, demands on communications staffs increase every year. Just 15 years ago, the technology tools and platforms that we now use every day — smartphones, Facebook, Skype, etc. — didn’t even exist.  

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