How to Set Measurable Goals for Employee Growth

May 1, 2018

It’s the dawn of a new, data-filled day in public relations, with the majority of communicators moving away from solely reporting impressions, and instead opting for data and analytics to show the profession’s value.
By setting — and then achieving — measurable goals, we can finally show clients that public relations does move the needle, and our work is integral to public perception and company success. Even better? These measurement skills translate directly to employee growth.

As you sprinkle measurable goals into your PR work for 2018 and beyond, here are a few ways to consider applying them to employee growth plans, too:

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