A Clear Vision: 3 Ways to Increase Trust in Your Organization

April 2, 2018

[digitalvision]
[digitalvision]

Not long ago, my organization sent an email to employees announcing something that was somewhat sensitive. We stated clearly that we wouldn’t be sharing the news with the media. But within an hour, someone had taken a screenshot of the announcement and sent it to a reporter.

Even after that experience, I still believe in being transparent with employees. Because while one person did what we hoped no one would, everyone else who received the news respected its sensitive nature. Trust within organizations is hugely important, and the key to building that trust is to share information transparently with all levels of employees.

As head of communications, I believe it’s my job to advocate for employees among senior leaders, to remind them to let our employees into their world. For so long and so often, those “in charge” have hoarded information and only doled it out to reinforce their personal sense of superiority. Or at least that’s how it feels to frontline staff, which is no way to build a culture of trust.
 
Here are three ways that you can influence your organization to build trust through transparent communication:

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