The Explainer: How to Write Irresistible Headlines

April 2, 2018


Eight out of 10 people will read your headline, says Copyblogger. And only two out of 10 people will read the rest of what you wrote.

“Headlines are lifelines to our readers. They grab attention, build trust and help time-pressed consumers focus on the stories they care most about,” according to Poynter. So, engage your audience early on with specific, persuasive and actionable words, and an accurate preview of what’s to come. Do this and you’ll convert readers.

Here are two examples of strong headlines that follow the guidelines below: ? “9 Easy Steps You Can Take Right Now That Will Make You More Successful” or “How You Can Easily Sell Your Home in Less Than a Day.”

  1. Use numbers
  2. Use adjectives
  3. Use what, why, how
  4. Make a bold promise
  5. Use this formula: Number + Adjective + Keyword + Promise = Unstoppable Headline


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