How Jargon, Buzzwords and Acronyms Repel Readers

March 1, 2018

[shutterstock]
[shutterstock]

Ever get tripped up when a writer opts for a word like enterprise instead of company in a piece? Or interfacing instead of talking? Or utilizing change agents instead of hiring consultants? Or ideation in place of something clearer like coming up with ideas?

These are examples of jargon, buzzwords and acronyms, which writers use to cut corners in their work and inevitably make your readers go “huh?”

But these things don’t just harm the writing itself. They also:

1. Make your website harder to find

Searchers use the “wrong” medical term 59 percent of the time when researching health issues on the web, according to a study by the Department of Biomedical Informatics’ Alexa T. McCray, Ph.D.

  • Instead of multiple myeloma, they use blood cancer.
  • Instead of diabetes, they use sugar diabetes.
  • Instead of myocardial infarction, they use heart attack.

    Ever get tripped up when a writer opts for a word like enterprise instead of company in a piece? Or interfacing instead of talking? Or utilizing change agents instead of hiring consultants? Or ideation in place of something clearer like coming up with ideas?

    These are examples of jargon, buzzwords and acronyms, which writers use to cut corners in their work and inevitably make your readers go “huh?”

    But these things don’t just harm the writing itself. They also:

    1. Make your website harder to find

    Searchers use the “wrong” medical term 59 percent of the time when researching health issues on the web, according to a study by the Department of Biomedical Informatics’ Alexa T. McCray, Ph.D.

    • Instead of multiple myeloma, they use blood cancer.
    • Instead of diabetes, they use sugar diabetes.
    • Instead of myocardial infarction, they use heart attack.

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