The Decision to Share Client Names Should Be Strategic

March 1, 2018

The client testimonial is probably the most powerful business development weapon in your arsenal. Actual clients testifying to your good work? What could be better?

A close second might be a simple roster of impressive client names. Research that I’ve seen consistently indicates that good clients are attracted to firms that have other respected brands and clients. Having a solid client list demonstrates that your firm is a proven entity.

So why don’t more independent practitioners publicly share their client lists? There are two reasons.

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