A New Year, a New Look for Our Publication

January 5, 2018

Happy 2018, and welcome to the first issue of Strategies & Tactics, PRSA’s all-new monthly.

We’re excited for you to see what we’ve been working on. We’ve combined Tactics, our monthly newspaper, with The Strategist, our quarterly magazine, and created a fresh-looking, modern publication with bigger, bolder images along with a high-quality, heavier paper stock.

We combined the best elements of those publications — the hands-on, how-to articles, along with the longer, magazine-style pieces in a more multifaceted visual package. Our mission remains the same: to provide lifelong professional development to communicators through all stages of their career. We hope that our combined editorial will continue to encourage you to keep learning and develop your skills.

As for Strategies & Tactics, here are a few highlights: Pages 4 and 5 offer a quick and engaging roundup of what’s going on in the communications world with useful briefs and statistics. We’ll also showcase topics of interest happening around PRSA via Twitter, Facebook, LinkedIn and Instagram.

We’re introducing two new monthly columns — now in a more visually appealing vertical format. Stephanie Vermillion, a frequent editorial contributor, will write about issues of importance related to workplace environment in “Company Culture.” Cathy Hackl, a popular PRSA PD speaker, will address emerging technologies — from AR to spatial computing — in “Tech 2020.”

We hope that you like what you see and enjoy the new layout and design.

In addition to 12 issues of Strategies & Tactics, PRSA members will receive two special magazine bonus issues, including a Silver Anvil special this summer, featuring case studies of the finalists. We are also teaming up with the Institute for Public Relations in the fall to showcase research and insights from leading communicators.

Meanwhile, thank you to our editorial team for all the work on the redesign, especially our art director Erika Kendra, who smoothly guided us through the process. (We especially appreciate her patience, as we mulled over a dozen different fonts for an ampersand.)

Now here’s to a great 2018!

John Elsasser

John Elsasser is the editor-in-chief of Strategies & Tactics. He joined PRSA in 1994.



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