Twitter use highest among African Americans and Hispanic Americans, survey finds

June 2, 2011

As of May 2011, Twitter adoption by African Americans and Hispanic Americans significantly outnumbers that of white Americans — a gap that has grown by eight percentage points since last November.

According to a survey by Pew Research Center, 25 percent of online African Americans now use Twitter, compared to 19 percent of Hispanics and just 9 percent of whites. 
But Twitter’s growth among adults has grown across the board. The survey found that 13 percent of all online adults now use Twitter, up from just 8 percent in November. Of those users, 95 percent own a mobile phone and half of them use their phones to access Twitter.
Twitter use by Internet users ages 25-34 has doubled since late 2010, and usage in the 35-44 bracket has also grown significantly (from 8 percent to 14 percent). The survey also examined Twitter use according to household income and geographic location. — Jason Woodward


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