Coors "Literacy. Pass it on." National Adult Literacy Graduation Day

Publication Date: 1993

Source: SO08 Silver Anvil Award
Product Code: 6BW-9303A
Organization/Author/Firm: Coors Brewing Company,   Schenkein/Sherman Public Relations
Industry: Food - Beverage
Specialization(s): Special Events - Observances / Special Events - Observances 7 days or less / Social Responsibility / Public Affairs - Government Relations / Awards - Contests - Sweepstakes / Media Relations
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To increase national media awareness of what Coors Brewing Company is doing to combat illiteracy.