College of Fellows Seminar: The Privacy Conundrum

Join Your Fellow Fellows!
2019 Pre-ICON Fellows-Only Professional Development Event
Saturday, October 19, 2019, 11 a.m. to 2:30 p.m.

The Privacy Conundrum: 
PR Leaders' Essential Role in Striking Balance

Featuring Mike McDougall, APR, Fellow PRSA
President and Founder, McDougall Communications, Rochester, NY

Location:
San Diego Humane Society
5500 Gaines Street
San Diego, California 92110
Hosted by Elizabeth Pecsi, APR, Fellow PRSA, director of communications, San Diego Humane Society

Get a head-start on networking with your fellow Fellows in advance of the College's Annual Meeting on Saturday afternoon and the 30th Annual Induction Ceremony and Dinner that night.

Public Relations professionals are increasingly facing the conundrum between privacy and open access. New technological advances - from location tracking, cloud-based data storage, facial and object recognition, purchase histories, artificial intelligence, and more - are at the root of this conundrum.

Organizations we counsel are ravenous for data that can strengthen audience insights and targeting, but placed in less discerning hands, this same information can be weaponized to compromise reputations - both personal and organizational - and erode value.

PRSA Fellows are doing more than operating at the frenzied intersection of privacy and open access; they're creating and influencing the foundational policies and practices that have the potential to forever change societal norms.

This Fellows-tailored discussion will help senior leaders better comprehend and be prepared to act upon emerging technological, behavioral and ethical trends that are reshaping the very definition of privacy - and the future of communications.

About Mike McDougall

For the past two decades, Mike McDougall, APR, Fellow PRSA, has provided communications and public affairs counsel to some of the world’s most prominent organizations. In 2011, he founded McDougall Communications, a reputation and communications management firm that works with clients across the Americas, Europe and Asia-Pacific. He previously served as global vice president of Corporate Communications & Public Affairs for Bausch & Lomb, and as worldwide director of product and service public relations for Eastman Kodak Company’s US $9 billion consumer division.

A leader whose advanced theories and techniques are at the heart of the profession’s evolution, Mike has garnered prominent international recognition, including a combined 12 PRSA Silver Anvils and Awards of Excellence. Known for building high-performing teams, he guided Buck & Pulleyn to being named PRWeek’s Boutique Agency of the Year and Bausch & Lomb to be recognized a PRWeek Corporate Team of the Year finalist. He is a frequent international conference speaker, university guest lecturer, a member of the PRSA College of Fellows and was elected to the Arthur W. Page Society. When not on a plane, Mike lives in Honeoye Falls, N.Y. with his family.

Agenda

11 a.m.Registration and Tours of San Diego Humane Society (optional)
NoonNetworking Luncheon
12:45 p.m.Presentation and Discussion
2 p.m.Adjourn for return to the Marriott Marquis San Diego Marina for the College of Fellows’ Annual Meeting

Registration is $20.
Deadline for registration is Friday, October 4.