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Crafting the Perfect Pitch

A Playbook for Earning Positive Coverage

Online Course


Most PR pros send pitches that are destined to fail from the start. If your pitch shows up like everyone else’s, it will be treated like everyone else’s — it will be ignored. In this comprehensive e-learning course, you’ll discover how to craft a pitch that gets noticed. Gain the tools and insights you need to transform yourself into a master of the cold email pitch. Discover pitching skills that are beyond the reach of your average PR pro. Accurately and effectively measure what you do, so that your client or employer knows what they’re getting from your efforts.

Register Online

PRSA Members: $699
Nonmembers: $799

Note: Any applicable member discounts will be applied when you log in. You will be required to log in when you check out.

Terms and Conditions

Registration for or participation in an online program with PRSA does not grant the customer the right to copy, disseminate or sell the content or format of this event.

By participating in this course, you agree that you will not share, disseminate, distribute, sell or disclose its included proprietary information or intellectual property. Participation is individual and nontransferable.

Register by Fax/Mail

Print this form, complete all the information fields, including payment information, and fax to:
(212) 460-5460.

Or mail completed form with check to:
PRSA Registration
411 Lafayette Street, Suite 201
New York, NY 10003

Cancellation Policy

If you are dissatisfied with your online course experience, PRSA will provide a full credit toward another PRSA Professional Development offering. Available one year from receipt of notice, this course credit includes but is not limited to conferences and seminars. Please email pd@prsa.org for more information.