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Measurement and Analytics Certificate Program Module 4: Connecting Communication Measures to Business Results

Online Course


Measuring messages and channels is invaluable in improving the quality of our work. But executives ask if it’s helping get bottom-line results. They want to see a connection between the communication we do and the way it changes how employees work and how customers and other publics interact with the organization. Module 4 demonstrates ways to either tie our work to business outcomes or prove a cause-and-effect link that lets us discuss credible ROI as other business functions do.

Register Online

PRSA Members: $195
Nonmembers: $245

Note: Any applicable member discounts will be applied when you log in. You will be required to log in when you check out.

Terms and Conditions

Registration for or participation in an online program with PRSA does not grant the customer the right to copy, disseminate or sell the content or format of this event.

By participating in this course, you agree that you will not share, disseminate, distribute, sell or disclose its included proprietary information or intellectual property. Participation is individual and nontransferable.

Register by Fax/Mail

Print this form, complete all the information fields, including payment information, and fax to:
(212) 460-5460.

Or mail completed form with check to:
PRSA Registration
411 Lafayette Street, Suite 201
New York, NY 10003

Cancellation Policy

If you are dissatisfied with your online course experience, PRSA will provide a full credit toward another PRSA Professional Development offering. Available one year from receipt of notice, this course credit includes but is not limited to conferences and seminars. Please email pd@prsa.org for more information.