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Measurement and Analytics Certificate Program Module 2: Evaluating the Success of Messaging/Campaigns

Online Course


Messages don’t exist in a vacuum; they are carried through the channels we choose for them. However, there are ways to measure how well the messages are getting through to our stakeholders regardless of their distribution medium. We can track the quality and quantity of content we generate, and we can measure to what extent those messages were seen, read, understood, believed and accepted by our audiences. In this module, participants will learn a variety of ways to conduct these measurements, from less resource-intensive approaches to highly quantitative ones.

Register Online

PRSA Members: $195
Nonmembers: $245

Note: Any applicable member discounts will be applied when you log in. You will be required to log in when you check out.

Terms and Conditions

Registration for or participation in an online program with PRSA does not grant the customer the right to copy, disseminate or sell the content or format of this event.

By participating in this course, you agree that you will not share, disseminate, distribute, sell or disclose its included proprietary information or intellectual property. Participation is individual and nontransferable.

Register by Fax/Mail

Print this form, complete all the information fields, including payment information, and fax to:
(212) 460-5460.

Or mail completed form with check to:
PRSA Registration
411 Lafayette Street, Suite 201
New York, NY 10003

Cancellation Policy

If you are dissatisfied with your online course experience, PRSA will provide a full credit toward another PRSA Professional Development offering. Available one year from receipt of notice, this course credit includes but is not limited to conferences and seminars. Please email pd@prsa.org for more information.