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Purposes & Values: When You Can't Do Right For Doing Wrong


On-Demand, available until May 14, 2020
Recorded May 14, 2019

Increasingly, brands are moving away from concentrating purely on the price, features, and quality of their products and services in marketing campaigns. Instead, they are beginning to focus on less tangible areas such as values and beliefs. Why is this shift taking place and what is driving it? For brands who make this move; does it reap only benefits, or are there also hidden pitfalls?

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PRSA Members: Free!
Nonmembers: $200

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Register by Fax/Mail

Print this form, complete all the information fields, including payment information, and fax to:
(212) 460-5460.

Or mail completed form with check to:
PRSA Registration
411 Lafayette Street, Suite 201
New York, NY 10003

Cancellation Policy

Cancellations must be in writing and sent by mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003, or faxed to (212) 460-5460. Cancellations are subject to a $25 cancellation fee. There are no refunds or credits for cancellations received less than 24 hours before the live webinar date.