Melissa Dodd, Ph.D., APR

Photo of Melissa Dodd, Ph.D., APR Dodd, Ph.D., APR, is Associate Professor of Advertising-Public Relations, at the University of Central Florida's Nicholson School of Communication and Media in Orlando.

Dodd has presented her award-winning research about activism, advocacy, CSR, measurement, and social capital around the world. She has received multiple prestigious, peer-reviewed awards. She has published in discipline leading journals and book publications, including Public Relations Review, Public Relations Journal, Communication Research Reports, Communication Teacher, Journal of Communication Management, and Journal of Public Interest Communication, among others. Dodd’s research has won multiple grant awards. She was twice-named Arthur W. Page Center Legacy Scholar for her corporate activism research and serves as Research Fellow for the Institute for Public Relations Behavioral Insights Research Center. Dodd was recently awarded a grant to study the narratives of gun reform advocacy organizations and will perform in-depth interviews with social movement leaders in New York and Washington D.C. throughout the coming year.

Dodd’s research continues to garner widespread media attention. In addition to several media syndicate placements, her work has been broadcast by National Public Radio’s Marketplace and published in The Wall Street Journal (twice), USA Today, and Forbes, among other local media.

Dodd is current Chair of the Public Relations Society of America’s Educators Academy (past: Research Chair, Chair-Elect), overseeing a national membership of more than 400. She is a member of the Orlando PRSA Chapter.