Best Practices for Using Visual Storytelling Tactics in Media-Facing Assets and Beyond
Sept. 21, 2018 | Workshop | Arlington, Va.
Categories: Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets. Malayna Evans, Ph.D.; In-Person
Educators Academy
Oct. 6, 2018 | Workshop | Austin, Texas
Category: Emerging Trends
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Note: Attendance at this program is limited to Educators Academy members or PRSSA Faculty Advisers.
Nov. 7–10, 2018 | Workshop | Fort Lauderdale, Fla.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Christina Morton, APR; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person
The Digital Edition
Nov. 9, 2018 | Workshop | Portland, Ore.
Categories: Leadership & Management, Social Media, Techniques & Tactics, Writing
In this fast-paced workshop, you'll learn how technology impacts leadership communication, the digital communication skills every leader must have, and how you can work with leaders to effectively use digital channels. Blythe Campbell, APR; In-Person
Virtual Reality, Augmented Reality and 360-Video Workshop for PR
Nov. 16, 2018 | Workshop | San Francisco, Calif.
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
Learn how immersive technologies impact PR and newsgathering, content marketing and social media. You will delve into the new ways brands will tell stories and what tools professionals need to embrace now. This workshop includes a hands-on portion where attendees will be able to create their own AR filters or 360-videos. Cathy Hackl, APR; In-Person
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
March 21–22, 2019 | Workshop | Atlanta, Ga.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person

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