Key Concepts and Techniques of Effective Public Relations
May 2–3, 2019 | Workshop | Washington, D.C.
Category: Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession. Robin Schell, APR, Fellow PRSA; In-Person
May 10, 2019 | Workshop | Los Angeles, Calif.
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Emotional Intelligence (EQ) is at the top of conversations in every level of business today. Research indicates that EQ mastery is crucial for organizations to succeed and cultures to thrive in the future; and all five aspects of EQ fall under the domain of communications. As communicators, it is imperative that we take a leadership role bringing emotional intelligence into our organizations. Heathere Evans, APR; In-Person
May 16, 2019 | Workshop | Chicago, Ill.
Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Have you ever had a client or executive tell you they wanted their communications program to make the cash register sing? Or get on the first page of Google results? Or outperform their competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media, use some SEO strategies and some elbow grease, and understand how today’s journalists work for views and shares. In this workshop, founder of the podcast Spin Sucks and author of the book by the same name Gini Dietrich will teach you exactly how to do that — with precision and guaranteed results every time. She’ll help you benchmark your own program, set metrics and build a plan to garner real results. Gini Dietrich; In-Person
Content Marketing: How PR Pros Can Own Visual Storytelling in an Overloaded World of Content
May 22, 2019 | Workshop | San Francisco, Calif.
Categories: Communication Strategy, Social Media, Techniques & Tactics
Whether you have access to a whole video team or your own smartphone, this workshop will teach attendees how to evolve their storytelling skills, incorporating a content-marketing approach that includes strategic visuals. Lisa Arledge-Powell; Jerred Ziegler; In-Person
June 7, 2019 | Workshop | New York, N.Y.
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Join the first PRSA Workshop on Behavioral Communication from Elizabeth Edwards, founder of Volume PR and the 11th Octave, and one of PRSA’s highest-rated speakers, to learn how to ensure your communication is heard and that your audiences take action. Elizabeth Edwards; In-Person
Build Your Strategic, Behavioral and Measurable PR Plan
June 13–14, 2019 | Workshop | Boston, Mass.
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
This two-day workshop will combine both learning about the intricacies of building a measurable, behavioral, strategic plan and time to create a working plan for your department that supports your organization’s goals and objectives. You will finish the two days with a strategic plan close to completion. Finish up any areas needing rounding out, add a timeline, budget, staffing requirements and execute! Stacey Smith, APR, Fellow PRSA; In-Person
June 18–19, 2019 | Workshop | Chicago, Ill.
Category: Measurement & ROI
In two days, participants will hear from the instructor and each other about best practices for planning measurably successful communication campaigns, and apply what they learn to a project or campaign they will soon need to address at work. They will learn about many different ways to measure messages, channels and outcomes of communication. They also will get feedback from the instructor and other participants on the plans and measurement tools they draft themselves based on what they learn. Angela Sinickas, ABC, IABC Fellow, member of IPR Measurement Commission; In-Person
July 9–10, 2019 | Workshop | New York, N.Y.
Categories: Leadership & Management, Techniques & Tactics
The future is about doing meaningful and purposeful work. The pace of change is so fast that people tend to be overwhelmed. Giving communication professionals an anchor for finding a sense of purpose in their role is invaluable. Increasing Personal Effectiveness (IPE) is the anchor that will help master class participants in discovering this purpose. Suzanne Updegraff; In-Person
July 18–19, 2019 | Workshop | Seattle, Wash.
Categories: Communication Strategy, Crisis & Reputation, Executive Level, Leadership & Management
Designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication, the in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work. Helio Fred Garcia; Holly Helstrom; Adam Tiouririne; In-Person
Sept. 13, 2019 | Workshop | New York, N.Y.
Categories: Emerging Trends, Social Media, Techniques & Tactics
This workshop will teach you how to shoot and edit videos that can be used in media pitches and on social media. Jason Maderer; Steven Norris; Edward Brice Zimmerman; In-Person
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
Sept. 19–20, 2019 | Workshop | New York, N.Y.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
Nov. 20–22, 2019 | Workshop | New Albany, Ohio
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Susan Bowers Fortner, APR; Jason S. Kirsch, APR; Sean Patrick Connolly, APR; In-Person

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