Aug. 29, 2019 | Webinar, On-Demand Available Sept. 5
Categories: Media Relations, Techniques & Tactics
Included with PRSA Membership.
The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve. Michael Smart; Live Online
Sept. 12, 2019 | Webinar, On-Demand Available Sept. 19
Categories: Ethics, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment. Rochelle L. Ford, Ph.D., APR; Peta Long; Live Online
Educators Academy
Win-Wins in Internships, Student-Run Firms and Service Learning Projects
Sept. 17, 2019 | Section Webinar, On-Demand Available Sept. 24
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar will discuss best practices and effective student-practitioner partnerships as well as research-based information about setting up everyone for success. Deborah Davis, Ed.D., APR, Fellow PRSA; Mary Ann Pearson, Ed.D., APR; C.L. Lopez; Live Online
Sept. 19, 2019 | Webinar, On-Demand Available Sept. 26
Category: Crisis & Reputation
Included with PRSA Membership.
Whilst the industry continually works harder to try and 'fix" fashion through more sustainable approaches, the growth of citizen journalism, activism and fake news across social media, along with lack of transparency in over-stretched supply chains, means brands are more at risk than ever of facing a potential PR nightmare. Sophie Fenwick; Live Online
Sept. 24, 2019 | Webinar, On-Demand Available Oct. 1
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences. Elizabeth Salter McMillan, APR; Scott Tennant, APR; Live Online
Association/Nonprofit Section
How To Grow Your Revenue Through Social Media Influencers
Sept. 26, 2019 | Webinar, On-Demand Available Oct. 3
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Influencer marketing demystified. In this webinar we will discuss how e-commerce brands and CPG companies can use influencer marketing to grow their revenue, brand awareness and more. Jennifer Li Chiang; Live Online
Nov. 7, 2019 | Webinar, On-Demand Available Nov. 14
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
The secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests. Which is fine, as long as you’re talking to yourself.) Move readers to act with a four-step process for giving people what they really want. Ann Wylie; Live Online
Nov. 20, 2019 | Webinar, On-Demand Available Nov. 27
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point. Michael Smart; Live Online

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