Public Relations Webinars: Public Relations Training: PRSA

Supercharge Your PR Writing for Better Results

June 19, 2018 | Webinar, On-Demand Available June 26

Categories: Communication Strategy, Techniques & Tactics, Writing

Included with PRSA Membership.

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Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document Michael Smart; Live Online

What are the 10 Golden Crisis Rules for the Digital Age?

The new rules of crisis management - and the modern crises which define them

June 21, 2018 | Sponsored Webinar, On-Demand Available June 28

Category: Crisis & Reputation

Included with PRSA Membership.

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Digital and social media has transformed reputation threat, particularly the speed at which issues blow up - and how organizations fight back in a crisis. Several of the top crisis counselors in the US recently examined modern crisis defenses in a newly published eBook, 'The New Rules of Crisis Management'. This webinar will identify the 10 golden rules from those crisis experts - and examine topical crises such as Starbucks, Southwest, Equifax, Wells Fargo and Patagonia to help understand the new rules in action. Chris Britton; Mike Hatcliffe; Live Online

Association/Nonprofit Section

Social Media: What is Working Right Now

July 12, 2018 | Section Webinar, On-Demand Available July 19

Categories: Communication Strategy, Emerging Trends, Social Media

Included with PRSA Membership.

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The digital landscape seems to change every day and keeping up with the strategies that are working right now seems downright impossible. In this webinar, you will learn how to keep on top of what actually matters in social media. You will learn a strategy to future proof your organization and hear how other organizations have used social media to build a community that has helped them to hedge against inevitable changes. Learn why most organizations don’t get the traction they had hoped for in social media and how you can circumvent their mistakes. Kami Huyse, APR; Live Online

Turn on Your Idea Machine

(to Generate More Public Relations and Marketing Buzz)

July 17, 2018 | Webinar, On-Demand Available July 24

Categories: Communication Strategy, Techniques & Tactics

Included with PRSA Membership.

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Turn On Your Idea Machine (to Generate More Public Relations and Marketing Buzz) will help you consistently generate not only more competitive marketing and communications ideas - but more relevant ideas. Stephen Dupont, APR; Live Online

Writing Boot Camp

Catch Your Readers with These Writing Basics

July 19, 2018 | Webinar, On-Demand Available July 26 through Aug. 9

Categories: Techniques & Tactics, Writing

Included with PRSA Membership.

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It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic. Ann Wylie; Live Online

New Professionals Section

Deciphering the HR Lingo

Learn What Employers are Really Looking for When Building their Communication Teams

July 26, 2018 | Section Webinar, On-Demand Available Aug. 7

Categories: Communication Strategy, Techniques & Tactics

Included with PRSA Membership.

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Join PRSA’s New Professionals Section as they host three industry professionals with extensive knowledge on how to build successful PR and communications teams and what hiring managers have in mind when crafting and filling positions. In addition to helpful advice on applying for and landing the job of your dreams, our speakers will provide valuable insight on what New Pros can do now to set themselves up for career success. Regina Luttrell, Ph.D.; Jenn Saldarelli; Laura Gross; Robyn Rudish-Laning; Live Online

Timely Talent Training and Talk

Sept. 4, 2018 | Webinar, On-Demand Available Sept. 11

Category: Leadership & Management

Included with PRSA Membership.

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This Webinar will focus on the subject of talent. We will discuss innovative ways to address those areas where you do not believe that your talent is matching the needs of the organization. We will create a plan for focusing on talent initiatives that can enhance your career and add value to your organization. Suzanne Updegraff; Live Online

NEW! Get Opened, Clicked, Read & Shared

How to write e-zines and email blasts

Sept. 20, 2018 | Webinar, On-Demand Available Sept. 27 through Oct. 11

Categories: Techniques & Tactics, Writing

Included with PRSA Membership.

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In this environment, how do we get the word out via email? Ann Wylie; Live Online

Get More Media Coverage: Quick Changes to Outreach that Yield Big Results

Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13

Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media

Included with PRSA Membership.

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Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online

Master the Art of the Storyteller

Learn to Engage Readers with Creative Writing

Nov. 15, 2018 | Webinar, On-Demand Available Nov. 22 through Dec. 6

Categories: Techniques & Tactics, Writing

Included with PRSA Membership.

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In this creative nonfiction writing webinar, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. Ann Wylie; Live Online

Elevate the Quality of Your Performance

Dec. 11, 2018 | Webinar, On-Demand Available Dec. 18

Categories: Leadership & Management, Techniques & Tactics

Included with PRSA Membership.

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This webinar is ideal for closing the year and starting fresh on quality initiatives. It is easy to continue performing in the same way year after year. We will discuss how learning the three primary tools for upgrading the quality of your conversations, your projects and your engagement will prepare you for 2019. Suzanne Updegraff; Live Online