Nov. 7, 2019 | Webinar, On-Demand Available Nov. 14 through Nov. 28
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
The secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests. Which is fine, as long as you’re talking to yourself.) Move readers to act with a four-step process for giving people what they really want. Ann Wylie; Live Online
The Five Secrets to Building a Culturally Infectious Brand
Nov. 14, 2019 | Webinar, On-Demand Available Nov. 21
Category: Branding
Included with PRSA Membership.
This session presents lessons from fast-growing companies, and puts them into a back-of-the-napkin simple system —LAVEC — to offer busy marketers, strategists, leaders and entrepreneurs a quick guide to resonating in a noisy world. Kai D. Wright; Live Online
Nov. 20, 2019 | Webinar, On-Demand Available Nov. 27
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point. Michael Smart; Live Online

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