Master the Writing Process
July 18, 2019 | Webinar, On-Demand Available July 25
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In our writing-process webinar—Write Better, Easier and Faster— you’ll master a five-step creative process that helps you produce more and better ideas. Ann Wylie; Live Online
July 30, 2019 | Webinar, On-Demand Available Aug. 6
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Thinking about going independent? No matter whether you dream of being a solo practitioner or starting a virtual PR agency, this webinar by a PR and marketing agency principal and founder, and the CEO and founder of a marketing and communications consultancy and adjunct professor at San Jose State University, will give you the real-world solutions you need to launch your venture, find/retain clients and manage a profitable PR business while maintaining a satisfying work/life balance. Mar Junge; Rene Siegel; Live Online
Learn How to Tap Customer Insights and Stories to Generate More Ideas
Aug. 20, 2019 | Webinar, On-Demand Available Aug. 27
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Learn how to leverage the power of customer conversations to re-energize content. Stephen Dupont, APR; Live Online
Aug. 20, 2019 | Webinar, On-Demand Available Aug. 27
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates. Caitlin Jenkins; Amy Tischler; Live Online
Aug. 22, 2019 | Webinar, On-Demand Available Aug. 29
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Current events can assist in providing a talking point for a specific issue or PR campaign you are building. It is critical to understand the landscape surrounding a current event and its larger themes in the news in order to remain in front of your communication messaging. Opal Barclay; Jake Kreinberg; Live Online
Aug. 29, 2019 | Webinar, On-Demand Available Sept. 5
Categories: Media Relations, Techniques & Tactics
Included with PRSA Membership.
The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve. Michael Smart; Live Online
Sept. 12, 2019 | Webinar, On-Demand Available Sept. 19
Categories: Ethics, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment. Rochelle L. Ford, Ph.D., APR; Peta Long; Live Online
Sept. 24, 2019 | Webinar, On-Demand Available Oct. 1
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences. Elizabeth Salter McMillan, APR; Scott Tennant, APR; Live Online
Nov. 7, 2019 | Webinar, On-Demand Available Nov. 14
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
The secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests. Which is fine, as long as you’re talking to yourself.) Move readers to act with a four-step process for giving people what they really want. Ann Wylie; Live Online
Nov. 20, 2019 | Webinar, On-Demand Available Nov. 27
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point. Michael Smart; Live Online

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