Public Relations Webinars: Public Relations Training: PRSA

Learn to Write for the Mobile Web

April 25, 2019 | Webinar, On-Demand Available May 2 through May 16

Categories: Communication Strategy, Techniques & Tactics, Writing

Included with PRSA Membership.

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In this digital-writing webinar, you’ll learn to write webpages that draw mobile and desktop visitors to your site; help them read faster, remember more, understand better, find what they’re looking for and enjoy the experience enough to come back. Ann Wylie; Live Online

What Do Alexa, Siri and Other Voice Technologies Have to Do With PR?

May 7, 2019 | Webinar, On-Demand Available May 14

Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

Included with PRSA Membership.

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With the rise and infiltration of voice assistants into our daily lives, what does this mean for PR and communicators’ content strategies? Hugo Ottolenghi; Live Online

Now That You Got My Attention, What Do You Want: Making the Compelling Argument to the Boss When Budgets Are on the Line

May 9, 2019 | Webinar, On-Demand Available May 16

Categories: Measurement & ROI, Techniques & Tactics

Included with PRSA Membership.

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Join us for this webinar to learn the importance of data visualization and gain valuable tips to improve the delivery of data and analysis in your presentations to impact how you are perceived. Cyndi W. Greenglass; Live Online

Purposes & Values: When You Can't Do Right For Doing Wrong

May 14, 2019 | Webinar, On-Demand Available May 21

Category: Branding

Included with PRSA Membership.

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Increasingly, brands are moving away from concentrating purely on the price, features, and quality of their products and services in marketing campaigns. Instead, they are beginning to focus on less tangible areas such as values and beliefs. Why is this shift taking place and what is driving it? For brands who make this move; does it reap only benefits, or are there also hidden pitfalls? Emma Monks; Live Online

Public Relations and Multimedia: Five Steps For Success Anyone Can Do Right Now

May 16, 2019 | Webinar, On-Demand Available May 23

Categories: Social Media, Techniques & Tactics

Included with PRSA Membership.

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In a world where consensus can be hard to find, there is near universal agreement in the power of online video and podcasting as emerging communication tools. “Public Relations and Multimedia: Five Steps for Success Anyone Can Do Right Now” will take a fast paced deep dive into development of audio and video content from concept to creation. Dan Farkas,MBA; Live Online

Brands Taking A Stand Against Social Injustices – When Staying Silent Is No Longer An Option

May 21, 2019 | Webinar, On-Demand Available May 28

Categories: Branding, Leadership & Management, Social Media

Included with PRSA Membership.

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This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business. Brad MacAfee; Live Online

Creating Content That Works: How to Get -- and Keep -- Employees' Attention

June 6, 2019 | Webinar, On-Demand Available June 13

Categories: Communication Strategy, Leadership & Management, Techniques & Tactics

Included with PRSA Membership.

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It’s never been harder, yet more critical, to get and keep the attention of your workforce. In this webinar, we’ll explore why making great content matters, changes you can make tomorrow and how you can ultimately compete with cat videos! Christopher Hannegan; Live Online

How Hot Are You? Measure Your Capability Barometer in Communications

June 11, 2019 | Webinar, On-Demand Available June 18

Categories: Communication Strategy, Emerging Trends, Measurement & ROI

Included with PRSA Membership.

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The Global Capability Framework launched in April 2018 is now the international benchmark for measuring personal and team capability. How do you and your team measure up? Anne Gregory,Ph.D; Katerina Tsetsura, Ph.D.; Live Online

How to Write Better, Easier and Faster

Master the Writing Process

July 18, 2019 | Webinar, On-Demand Available July 25

Categories: Techniques & Tactics, Writing

Included with PRSA Membership.

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In our writing-process webinar—Write Better, Easier and Faster— you’ll master a five-step creative process that helps you produce more and better ideas. Ann Wylie; Live Online

Virtual Agency or Independent Practice? A PR Entrepreneur’s Guide to Success

July 30, 2019 | Webinar, On-Demand Available Aug. 6

Categories: Leadership & Management, Techniques & Tactics

Included with PRSA Membership.

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Thinking about going independent? No matter whether you dream of being a solo practitioner or starting a virtual PR agency, this webinar by a PR and marketing agency principal and founder, and the CEO and founder of a marketing and communications consultancy and adjunct professor at San Jose State University, will give you the real-world solutions you need to launch your venture, find/retain clients and manage a profitable PR business while maintaining a satisfying work/life balance. Mar Junge; Rene Siegel; Live Online

Leverage the Power of Customer Conversations to Build Relevant and Authentic Content

Learn How to Tap Customer Insights and Stories to Generate More Ideas

Aug. 20, 2019 | Webinar, On-Demand Available Aug. 27

Categories: Communication Strategy, Techniques & Tactics

Included with PRSA Membership.

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Learn how to leverage the power of customer conversations to re-energize content. Stephen Dupont, APR; Live Online

Leveraging Micro-Influencers in Social Media

Aug. 20, 2019 | Webinar, On-Demand Available Aug. 27

Categories: Emerging Trends, Social Media, Techniques & Tactics

Included with PRSA Membership.

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Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates. Caitlin Jenkins; Amy Tischler; Live Online

Planning for Tomorrow and Staying Ahead of the News

Aug. 22, 2019 | Webinar, On-Demand Available Aug. 29

Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

Included with PRSA Membership.

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Current events can assist in providing a talking point for a specific issue or PR campaign you are building. It is critical to understand the landscape surrounding a current event and its larger themes in the news in order to remain in front of your communication messaging. Opal Barclay; Jake Kreinberg; Live Online

How You MUST Adapt Your Media Relations to Survive and Thrive

Aug. 29, 2019 | Webinar, On-Demand Available Sept. 5

Categories: Media Relations, Techniques & Tactics

Included with PRSA Membership.

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The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve. Michael Smart; Live Online

Talking and Walking the Diversity and Inclusion Mandate: What to Do About D&I in the Workplace

Sept. 12, 2019 | Webinar, On-Demand Available Sept. 19

Categories: Ethics, Leadership & Management, Techniques & Tactics

Included with PRSA Membership.

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Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment. Rochelle L. Ford, Ph.D., APR; Peta Long; Live Online

The Value of Accreditation: What APR Can Do for You and Your Career

Sept. 24, 2019 | Webinar, On-Demand Available Oct. 1

Category: Accreditation Preparation & Maintenance

Included with PRSA Membership.

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What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences. Elizabeth Salter McMillan, APR; Scott Tennant, APR; Live Online

Think Like a Reader

Nov. 7, 2019 | Webinar, On-Demand Available Nov. 14

Categories: Techniques & Tactics, Writing

Included with PRSA Membership.

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The secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests. Which is fine, as long as you’re talking to yourself.) Move readers to act with a four-step process for giving people what they really want. Ann Wylie; Live Online

Writing Hacks: Quick Tweaks to Dramatically Boost the Readability and Persuasiveness of Your Work

Nov. 20, 2019 | Webinar, On-Demand Available Nov. 27

Categories: Techniques & Tactics, Writing

Included with PRSA Membership.

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Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point. Michael Smart; Live Online