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July 16, 2020 | Webinar, On-Demand Available July 23
Categories: Communication Strategy, Emerging Trends
Included with PRSA Membership.
Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the 2020s. Lisa Buyer; Live Online
July 23, 2020 | Webinar, On-Demand Available July 30
Categories: Social Media, Techniques & Tactics
Included with PRSA Membership.
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget. Chad Lakin C/O Shootsta; Kelly D. Guenther; Live Online
July 28, 2020 | Webinar, On-Demand Available Aug. 7
Categories: Branding, Communication Strategy, Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results. Kami Huyse, APR; Live Online
Aug. 13, 2020 | Webinar, On-Demand Available Aug. 20
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals. Ken Jacobs; Live Online
Aug. 20, 2020 | Webinar, On-Demand Available Aug. 27
Categories: Communication Strategy, Media Relations, Social Media
Included with PRSA Membership.
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content with “earned” media. In this webinar, he reveals the takeaways that were keys to success. Michael Smart; Live Online
Sept. 8, 2020 | Webinar, On-Demand Available Sept. 17
Categories: Ethics, Leadership & Management
Included with PRSA Membership.
The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics. Nance Larsen, APR, Fellow PRSA; BJ Whitman, APR, Fellow PRSA; Live Online
Sept. 15, 2020 | Webinar, On-Demand Available Sept. 22 through Oct. 6
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops. In this environment, how do we reach readers online? Join us for this mobile web-writing webinar to learn how. Ann Wylie; Live Online
Nov. 12, 2020 | Webinar, On-Demand Available Nov. 19
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
Increasingly, people are coming out as lesbian, gay, bisexual, transgender or queer (LGBTQ), and when portrayed in the media, want to see their stories reflected in a fair and accurate way; Latinx people are the subject of news stories daily and have similar concerns. In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies. Jaron M. Terry, APR, Fellow PRSA; Monica Trasandes; Live Online
Nov. 19, 2020 | Webinar, On-Demand Available Nov. 26
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair. Michael Smart; Live Online
Dec. 8, 2020 | Webinar, On-Demand Available Dec. 15
Categories: Emerging Trends, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020. Stella Bayles; Live Online
Dec. 10, 2020 | Webinar, On-Demand Available Dec. 17
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
Join us for this webinar as we explore 5 specific ways to find and tap into real-world stories that resonate and stick with employee audiences while simultaneously building desired organizational cultures. Monique Farmer, APR; Live Online

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