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On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Entering a world where artificial intelligence and androids in the workplace are commonplace, and where our world struggles to feed, clothe and find work for 8.5 billion people in 2040 (more than a billion more than today), Alpha Generation may truly be the most pivotal generation in centuries. If you think you’ll be working as a public relations professional in 2030 or beyond, you should be at this webinar. Stephen Dupont, APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Who likes conflict? Most people want to avoid it. This webinar will help you manage it by tapping into your emotional intelligence. M.J. Clark, APR, Fellow PRSA; On-Demand
On-Demand Webinar
Categories: Branding, Leadership & Management, Social Media
Included with PRSA Membership.
This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business. Whitney Dailey; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results. Kami Huyse, APR; On-Demand
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Whilst the industry continually works harder to try and 'fix" fashion through more sustainable approaches, the growth of citizen journalism, activism and fake news across social media, along with lack of transparency in over-stretched supply chains, means brands are more at risk than ever of facing a potential PR nightmare. Sophie Fenwick; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management
Included with PRSA Membership.
This webinar is on crisis communication best practices and their application to COVID-19. Helio Fred Garcia; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
This webinar will detail Gen Z’s media mix, inform how they want to be engaged and serve actionable insights and recommendations to effectively communication and collaborate with this cohort. Mark Beal; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Crisis & Reputation, Measurement & ROI
Included with PRSA Membership.
This webinar is designed to help the participants work the key groups across corporate communications, brand, social and digital groups, in order to design PR measurement frameworks that assess the cross-channel impact on corporate reputation. Lusine Kodagolian; On-Demand
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
Learn to get the word out about the first global pandemic in a social media world. Find out how to leverage digital tools on evolving channels and platforms. Master best digital marketing practices for online reputation management, crisis management and digital marketing and advertising planning. Plus: Get tips for measuring the effectiveness of this digital communication in an uncertain time. On-Demand
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
Employees are at the heart of so many of the issues companies face today – and their voices must be heard. In this session, Porter Novelli will unpack hot-off-the-presses data shining a light on the intersection of COVID-19 considerations, social justice and diversity, equity and inclusion (DE&I). Presenters will then examine case studies of employee engagement in this new era – highlighting how employees can feel involved as we all navigate to a new normal. Conroy Boxhill; Margaret-Ann Cole; On-Demand
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
How often should external audiences hear from you? Are your messages appropriate — or insensitive to what your audience members are going through? Get answers to these questions and more in this webinar. On-Demand
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
In this fast-paced, resource-packed webinar we will cover more than 20 proven (and many lesser-known but life-changing, low-cost or no-cost) tools that can add hours back into your week, and wow teammates and bosses with new reporting and design abilities. Elizabeth Edwards; On-Demand
The Five Secrets to Building a Culturally Infectious Brand
On-Demand Webinar
Category: Branding
Included with PRSA Membership.
This session presents lessons from fast-growing companies, and puts them into a back-of-the-napkin simple system —LAVEC — to offer busy marketers, strategists, leaders and entrepreneurs a quick guide to resonating in a noisy world. Kai D. Wright; On-Demand
3 Steps to Communicating Better During the Pandemic (or any crisis)
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
The key to writing during a crisis is to make messages clear, compassionate and confident. In this webinar, learn from Ann Wylie, PRSA’s national writing coach, how to write copy that is clear, compassionate and confident. Ann Wylie; On-Demand
On-Demand Webinar
Categories: Media Relations, Techniques & Tactics
Included with PRSA Membership.
The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve. Michael Smart; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting. Heather Fagan; On-Demand
Association/Nonprofit Section
How To Grow Your Revenue Through Social Media Influencers
On-Demand Webinar
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Influencer marketing demystified. In this webinar we will discuss how e-commerce brands and CPG companies can use influencer marketing to grow their revenue, brand awareness and more. Jennifer Li Chiang; On-Demand
On-Demand Webinar
Category: Crisis & Reputation
Included with PRSA Membership.
How do you ensure the continuity of your organization during COVID-19? How can you demonstrate to your staff the same care you would deliver to your best customer? These days, your employees feel unsettled — even scared. Sharing information quickly and clearly is essential to their well-being. On-Demand
On-Demand Webinar
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates. Caitlin Jenkins; Amy Tischler; On-Demand
On-Demand Webinar
Categories: Media Relations, Social Media
Included with PRSA Membership.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements. Jason Maderer; Steven Norris; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
Included with PRSA Membership.
This webinar looks at the anatomy of issues and crisis communications, how they play out and how to handle them, but through the lens of taking the “panic” out of these situations, and in particular, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of the Covid-19 pandemic. Benjamin Thiele-Long; On-Demand
Educators Academy
Win-Wins in Internships, Student-Run Firms and Service Learning Projects
On-Demand Section Webinar
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar will discuss best practices and effective student-practitioner partnerships as well as research-based information about setting up everyone for success. Deborah Davis, Ed.D., APR, Fellow PRSA; Mary Ann Pearson, Ed.D., APR; C.L. Lopez; On-Demand
New Professionals Section
On-Demand Section Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, Ben Butler, APR — founder of the acclaimed brand PR agency Top Hat — will present Silver-Anvil-winning client case studies to show practical applications for measuring and quantifying your communications efforts. Ben Butler, APR; On-Demand
On-Demand Webinar
Categories: Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
As public relations becomes more integrated, we’re constantly striving to infuse creativity and innovation into our strategies and tactics. But as an industry rife with Type As, it can be hard to keep content clever, break out of our routines and generate new ideas daily. These nine brainstorming techniques will help you come up with new ideas individually and lead communications and non-communications teams alike in developing engaging and effective solutions. Kate Snyder, APR; On-Demand
On-Demand Webinar
Categories: Social Media, Techniques & Tactics
Included with PRSA Membership.
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget. Kelly D. Guenther; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
Included with PRSA Membership.
How can a lost password somewhere in Siberia cause you a PR headache in the U.S.? Why is every manager terrified of the Ides of March in China? And can you picture a situation in which you as a crisis communicator write the words “have a truck full of money ready”? These true stories will open your eyes to how an issue far away can ignite into an international PR crisis — and offer ideas for how to extinguish it. Asen Geshakov,MA; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends
Included with PRSA Membership.
Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the 2020s. Lisa Buyer; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
“A Practical Guide to Multimedia Communication” webinar will break down those barriers to entry, using time-tested change management ideas to help any communicator make more of video and podcasting, regardless of budget. Dan Farkas,MBA; On-Demand
On-Demand Webinar
Categories: Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
In this PRSA Entertainment and Sports Section and PRSSA sponsored session, leaders from entertainment and sports organizations, and the media who cover this industry, will speak to how they have remained relevant. On-Demand
COVID-19 Conversations
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students. On-Demand
On-Demand Webinar
Categories: Emerging Trends, Ethics
Included with PRSA Membership.
World-famous spirit maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response to the COVID-19 crisis. Learn from Jack Daniel’s Public Relations Director Svend Jansen on what led to the decision to use one of their distilleries to make hand sanitizer for their community and to partner with others to distribute to a wider community. On-Demand
On-Demand Webinar
Category: Ethics
Included with PRSA Membership.
As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up. On-Demand
PR Agencies in a Global Pandemic
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness. On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities? Matthew John Kucharski, APR; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Want to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success? Join us for this webinar! Here’s your chance. Shanita Akintonde, MBA; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
In this webinar, Katherine Morales, APR, Authentic Brand Strategist™ and founder of Inflection Point Communications, will share insights on these shifts as well as how we can utilize them to devise more resonate communications and strategies for the companies we represent. Katherine Morales, APR; On-Demand
On-Demand Webinar
Categories: Crisis & Reputation, Social Media
Included with PRSA Membership.
In this webinar, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19. Holly Helstrom; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy
Included with PRSA Membership.
Why do some companies and brands survive disaster and crisis better than others? An often overlooked area of risk management is strategic communications and brand. While many organizations have a crisis management plan, not all build in strategic communications. Survival after tragedy starts with strong core values and a mission. Kimberly Lucille Kane; Sarah Fracek; On-Demand
On-Demand Webinar
Categories: Ethics, Leadership & Management
Included with PRSA Membership.
In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement. #EthicsMatter Paula L. Pedene, APR; On-Demand
On-Demand Webinar
Categories: Ethics, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment. Rochelle L. Ford, Ph.D., APR; Peta Long; On-Demand
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences. Elizabeth Salter McMillan, APR; Scott Tennant, APR; On-Demand
How to leave behind your frazzled, harried work life without ticking off co-workers, clients and bosses.
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Michael Smart has consulted for everyone from Fortune 20 companies to mid-sized PR agencies on how to get better communications results. Increasingly, the most urgent question his clients ask during his training sessions is: “How do I find the time I need to accomplish everything?” So he developed the first productivity and time management training specifically for PR pros. Hundreds have completed it successfully, and he’s now bringing it to PRSA. Michael Smart; On-Demand
On-Demand Webinar
Categories: Emerging Trends, Writing
Included with PRSA Membership.
In this webinar, Paula Froke, lead editor of AP’s Stylebook, will take you through the writing rules essential for PR professionals. You’ll take away an understanding of the 10 classic style rules that haven’t changed and the 10 updates you shouldn’t miss in 2020. Paula Froke; On-Demand
On-Demand Webinar
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point. Michael Smart; On-Demand