On-Demand Webinar
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Whether you’re a beginning presenter, occasional PowerPoint user or advanced public speaker, you’ll come away with valuable tips to take make your next presentation a resounding success. Rob Biesenbach; On-Demand
On-Demand Webinar
Categories: Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
As PR pros, we have to live and breathe new and emerging technologies so we can always be “cutting edge” and “outside the box.” But DANG is there a lot to follow and keep track of. This webinar will break down the latest and greatest tech tools for media monitoring, digital media, project management, pitching and more, while also sharing some old favorites that have stood the test of tech time to make your life easier (and your campaigns more effective). Kate Snyder, APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO. Bill Coletti; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy
Included with PRSA Membership.
In this webinar, you will learn from marketing communications expert Stephen Dupont, APR, who has helped shape, build and refresh numerous B2C, B2B and nonprofit brands throughout the course of his career – from start-up medical device brands to B2b manufacturers to professional services. Stephen Dupont, APR; On-Demand
On-Demand Webinar
Categories: Branding, Leadership & Management, Social Media
Included with PRSA Membership.
This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business. Whitney Dailey; On-Demand
5 Tips for Developing Stronger Communication with Employees
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
This webinar as we explore five ideas for developing your professional communication delivery with employees. Suzanne Updegraff; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
It’s never been harder, yet more critical, to get and keep the attention of your workforce. In this webinar, we’ll explore why making great content matters, changes you can make tomorrow and how you can ultimately compete with cat videos! Christopher Hannegan; On-Demand
On-Demand Sponsored Webinar
Categories: Branding, Techniques & Tactics
Included with PRSA Membership.
Designed for those who work in higher education, this fun and energetic webinar will share examples of how universities are creating unique and engaging events centered around record breaking experiences. Examples include the Most sandwiches made in an hour by Temple University (and donating them to nearby homeless shelters) and the Most backpacks stuffed with school supplies in one hour by Brown University. The result creates memories that last a lifetime and drives earned media, generates community goodwill, and engages student and alumni. Keith Green, APR; On-Demand
On-Demand Webinar
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
This webinar is ideal for closing the year and starting fresh on quality initiatives. It is easy to continue performing in the same way year after year. We will discuss how learning the three primary tools for upgrading the quality of your conversations, your projects and your engagement will prepare you for 2019. Suzanne Updegraff; On-Demand
Everyday Expectations
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Join us for this lively webinar as we discuss the challenges that we face each day as professional communicators. Panelists representing corporate, agency and association clients will offer insights gained on the front lines of public relations practice. Kirk Hazlett, APR, Fellow PRSA; Emmanuel Tchividjian; Jennifer Ortiz; Marlene Neill, Ph.D., APR; On-Demand
Educators Academy
Identifying Gaps Between PR Curriculum and Practitioner Expectations of Entry-Level Professionals
On-Demand Section Webinar
Categories: Ethics, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar details the undergraduate curriculum recommendations arising from longitudinal research between public relations educators and practitioners. Kathleen L. Lewton, APR, Fellow PRSA; Denise P. Ferguson, Ph.D., APR; Marlene Neill, Ph.D., APR; Melissa Dodd, Ph.D., APR; On-Demand
Health Academy
On-Demand Section Webinar
Categories: Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Gen Z makes up approximately 26% of the population, surpassing Millennials in size. The Gen Z population is growing in age, but their behaviors and consumption patterns are already inspiring new trends in the marketplace and disrupting how communication is created, shared, and received. This webinar will discuss trends, and innovative ways to engage this audience. Rachel Tyree, MPH; Renee Fraser, Ph.D.; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
Curiosity also plays an integral role in elevating your career. Savvy PR professionals tap their innate curiosity and apply it to listening, attention and relationships. Connecting the dots between curiosity, attention and business outcomes can significantly improve all aspects of relationships with leaders, stakeholders, clients, journalists, sales and marketing colleagues, and more. Susan Young; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Measurement & ROI
Included with PRSA Membership.
The Global Capability Framework launched in April 2018 is now the international benchmark for measuring personal and team capability. How do you and your team measure up? Anne Gregory,Ph.D; Katerina Tsetsura, Ph.D.; On-Demand
On-Demand Webinar
Categories: Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar is designed for the public relations professional seeking to improve their media relations skills. Matthew Charles, DPA, APR; On-Demand
On-Demand Webinar
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates. Caitlin Jenkins; Amy Tischler; On-Demand
New Professionals Section
On-Demand Section Webinar
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, Ben Butler, APR — founder of the acclaimed brand PR agency Top Hat — will present Silver-Anvil-winning client case studies to show practical applications for measuring and quantifying your communications efforts. Ben Butler, APR; On-Demand
On-Demand Sponsored Webinar
Category: Communication Strategy
Included with PRSA Membership.
91% of us pick up our smartphones to search for info when we're in the middle of something else. And the content we discover is an opportunity for marketing and PR. This interactive session will show you how to create PR stories that reach audiences during moments of intent. Google calls these, 'I want to know, I want to go, I want to do, I want to buy' moments. And they're not alone. A study by Twitter and Facebook reported we consume content more quickly on mobile devices and underscores the importance of catching people in the moment. PR has always been about discovery, but our primary source was media. And now micro-moments have the potential to transform the way we find news and information. In this interactive and informative webinar, Martin Waxman explores micro-moments and a mobile-first approach content. He explains why we need to look at the world from our audience's perspective and how to create the kind of multimedia content that helps, engages and inspires people in the moment. Martin Waxman, MCM, APR; On-Demand
On-Demand Webinar
Categories: Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
Join us for this webinar to learn the importance of data visualization and gain valuable tips to improve the delivery of data and analysis in your presentations to impact how you are perceived. Cyndi W. Greenglass; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
Included with PRSA Membership.
How can a lost password somewhere in Siberia cause you a PR headache in the U.S.? Why is every manager terrified of the Ides of March in China? And can you picture a situation in which you as a crisis communicator write the words “have a truck full of money ready”? These true stories will open your eyes to how an issue far away can ignite into an international PR crisis — and offer ideas for how to extinguish it. Asen Geshakov,MA; On-Demand
On-Demand Webinar
Categories: Social Media, Techniques & Tactics
Included with PRSA Membership.
In a world where consensus can be hard to find, there is near universal agreement in the power of online video and podcasting as emerging communication tools. “Public Relations and Multimedia: Five Steps for Success Anyone Can Do Right Now” will take a fast paced deep dive into development of audio and video content from concept to creation. Dan Farkas,MBA; On-Demand
On-Demand Webinar
Category: Branding
Included with PRSA Membership.
Increasingly, brands are moving away from concentrating purely on the price, features, and quality of their products and services in marketing campaigns. Instead, they are beginning to focus on less tangible areas such as values and beliefs. Why is this shift taking place and what is driving it? For brands who make this move; does it reap only benefits, or are there also hidden pitfalls? Emma Monks; On-Demand
Travel & Tourism Section
On-Demand Section Webinar
Categories: Communication Strategy, Social Media
Included with PRSA Membership.
Influencers are playing an increasingly important role in successful communications programs. This tactical webinar will focus on how to build a measurable program, source and evaluate the right influencers, and create tracking and reporting for each campaign. Kristen Bonilla; Megan Brown; Angie Pappas; Rachel Peavy; On-Demand
Association/Nonprofit Section
On-Demand Section Webinar
Categories: Communication Strategy, Emerging Trends, Social Media
Included with PRSA Membership.
The digital landscape seems to change every day and keeping up with the strategies that are working right now seems downright impossible. In this webinar, you will learn how to keep on top of what actually matters in social media. You will learn a strategy to future proof your organization and hear how other organizations have used social media to build a community that has helped them to hedge against inevitable changes. Learn why most organizations don’t get the traction they had hoped for in social media and how you can circumvent their mistakes. Kami Huyse, APR; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Executive Level, Leadership & Management
Included with PRSA Membership.
Business strategies are challenging messages to communicate, especially with large, diverse and globally dispersed teams. For Dell’s product and supply chain business, the Strategy Cascade connects leaders and teams to the business strategy by way of authentic conversations — not campaigns, presentations or talking points. Leaders and teams have an opportunity to talk about the strategy in small groups so that it resonates with their day-to-day responsibilities, holds meaning over time and elicits action. Michelle Mosmeyer; Diana Petrovich; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
Learn the foolproof framework for making sure you are going in the right direction, telling the right stories and analyzing the right data to achieve relevance and business impact now and forever. By beginning with measurement, we can reverse engineer our way to winning communications strategies that will earn us more recognition, respect and resources. Felicia Joy, APR; On-Demand
On-Demand Webinar
Categories: Executive Level, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Now is the time to rethink “business as usual,” ask tough questions and make tough decisions and tough compromises. This session will offer a world exclusive on “Built to Suck: The Inevitable Demise of the Corporation… and How to Save It?” Joseph Jaffe; On-Demand
Financial Communications Section
On-Demand Section Webinar
Categories: Branding, Techniques & Tactics
Included with PRSA Membership.
If your team is looking for innovative ways to differentiate your brand, then this webinar is for you. We hope you can join Ben Joergens, VP, Financial Empowerment Director for Old National Bank where he will share his company's journey in developing a financial education roadmap that is making a difference in the communities that Old National serves. Katie Bender; Ben Joergens; On-Demand
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will focus on the subject of talent. We will discuss innovative ways to address those areas where you do not believe that your talent is matching the needs of the organization. We will create a plan for focusing on talent initiatives that can enhance your career and add value to your organization. Suzanne Updegraff; On-Demand
On-Demand Webinar
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Thinking about going independent? No matter whether you dream of being a solo practitioner or starting a virtual PR agency, this webinar by a PR and marketing agency principal and founder, and the CEO and founder of a marketing and communications consultancy and adjunct professor at San Jose State University, will give you the real-world solutions you need to launch your venture, find/retain clients and manage a profitable PR business while maintaining a satisfying work/life balance. Mar Junge; Rene Siegel; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
With the rise and infiltration of voice assistants into our daily lives, what does this mean for PR and communicators’ content strategies? Aileen Izquierdo; Heather Radi-Bermudez; Hugo Ottolenghi; On-Demand
On-Demand Webinar
Categories: Emerging Trends, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
The credibility boost that comes from positive placements in trustworthy media is still unmatched by other forms of marketing. But today’s distracted and inundated journalists and influencers require a more sophisticated type of outreach. That’s why some PR pros are earning far more than their normal share of coverage, while the rest founder. Michael Smart; On-Demand

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