September 2015 Public Relations Training Events

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Tools and Tactics for Crowdsourcing Content With Industry Influencers and Your Community
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Explore influencer content strategy, best practices and tools to scale the kind of content buyers and communities really want — because they had a hand in creating it. Lee Odden; On-Demand
Putting More Thought Into Practice
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
Based on smart thinking and best practices curated from more than 100 articles and marketplace experiences, this session will teach you what thought leadership is and the characteristics of effective thought leaders. Debbie Wetherhead; On-Demand
Key Concepts and Techniques of Effective Public Relations
Sept. 15–16, 2015 | Workshop | New York, N.Y.
Category: Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession. Robin Schell, APR, Fellow PRSA; In-Person
To move people to act, give them what they really want
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
The secret to writing persuasively is to position your messages in your audience’s best interest. Learn a four-step process for making your message more relevant, valuable and rewarding to your audience. Ann Wylie; On-Demand
Writing and Speaking With Words That Resonate
Sept. 17, 2015 | Workshop | Chicago, Ill.
Categories: Crisis & Reputation, Writing
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages. Gerard Braud; In-Person
Technology Section
Hear How Technology Facilitates Reporting
On-Demand Section Webinar
Category: Communication Strategy
Included with PRSA Membership.
Even the most robust reporting staffs are challenged to keep pace with the volume and velocity of data being generated. Fortunately for today’s media and PR leaders, new storytelling technology is helping media and communications leaders offload routine reporting. Gain a closer look! Kristian Hammond; Mary Conley Eggert; On-Demand
How Public Relations Contributes to Decision Making in Big-Data Business
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Learn how even simple PR research and evaluation can guide the PR process, from understanding your organizational landscape to setting objectives, developing strategy and evaluating performance for continuous improvement. Johna Burke; Mark Weiner; Cindy Villafranca; On-Demand
Association/Nonprofit Section
Sept. 18, 2015 | Interactive Discussion
Category: Crisis & Reputation
Your organization will face a crisis at some point, and how you manage the situation will determine whether your organization’s reputation survives. Reaching out to a variety of key audiences is critical for crisis communication success. With more than 20-years of experience in crisis counseling and management, Joan Gladstone will discuss strategies that will help your nonprofit communicate effectively during the crisis and survive scrutiny from media and stakeholders. Joan Gladstone, APR, Fellow PRSA;
Working Smarter in the Ever-Changing Communications Landscape
Sept. 18, 2015 | Workshop | Arlington, Va.
Categories: Communication Strategy, Social Media
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape. Shonali Burke, ABC; In-Person
Employee Communications Section
Lessons From Show Business for Your Business
On-Demand Section Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Learn how to look at internal communications in a different way. You'll gain a simple, relatable model to use in tackling most any internal communications challenge. When in doubt, you'll be encouraged to ask yourself, "What would Ryan Gosling do?" Rob Biesenbach; On-Demand
Everyday Expectations
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
Join us for this lively webinar as we discuss the challenges that we face each day as professional communicators. Panelists representing corporate, agency and association clients will offer insights gained on the front lines of public relations practice. Kirk Hazlett, APR, Fellow PRSA; Emmanuel Tchividjian; Jennifer Ortiz; Marlene Neill, Ph.D., APR; On-Demand
Best Practices for Using Visual Storytelling Tactics in Media-Facing Assets and Beyond
Sept. 25, 2015 | Workshop | New York, N.Y.
Categories: Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets. Malayna Evans, Ph.D.; In-Person
Using IMC Strategies and Tactics to Market Your Way Up the Ladder
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Learn how to turbo-charge your resume and cover letter with action statements that demonstrate measurable and impactful outcomes. Find out about strategies, tactics and techniques for keeping your skills sharp and convincing an employer that you “feel their pain” and can solve problems for them. Eric Minor; On-Demand
Entertainment & Sports Section
Improve Your PR Strategy by Creating Digital Content and Telling Your Own Brand Story
Sept. 29, 2015 | Interactive Discussion
Category: Techniques & Tactics
Public relations is in dire need of disruptive change. With everyone using social media – from high schools kids to college students to entrepreneurs to athletes – everyone is their own publicist. As public relations practitioners, we must harness these sources of information and use them to our advantage, helping us curate great content, building a brand, and telling our story. Chris Yandle;
Independent Practitioners Alliance
Growing Your Practice Into An Agency
Sept. 30, 2015 | Interactive Discussion
Category: Techniques & Tactics
This month we’re excited to be collaborating with members of PRSA’s Counselor’s academy on just how you go about moving from solo consultant to an agency. Because there are many factors to consider, we’re making this a two-part event with the first segment focusing on growing with employees. Bringing on employees seems daunting with all of the legal forms, employee management, and the need to “make payroll.” All of our panelists have grown their agencies favoring the employee approach, and I know we’ll learn a great deal from all of them as they share their stories on how to use this growth model successfully – and maybe some pitfalls to avoid as well! Ken Jacobs; Kate Snyder, APR; Greg Abel; Kate Finley;

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