July 2015 Public Relations Training Events

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Essential Tips on How to Make Content More Relevant
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Gain essential tips to make your content smarter ? more relevant, more shareable and more trusted. You will learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic. Stephen Dupont, APR; On-Demand
Travel & Tourism Section
2015 Trends You May Have Missed and 2016 Trends on the Horizon
On-Demand Section Webinar
Category: Branding
Included with PRSA Membership.
Due to the extreme interest in the trends panel at conference, we have worked to offer this to the entire membership. Get up to speed on the 2015 travel trends, as well as help give you a head start on the biggest fads for 2016 and beyond. Keith Nowak; Mark Jenkins; Jon Eichelberger; On-Demand
Learn How to Increase Business Acumen for You and Your Team
On-Demand Webinar
Category: Communication Strategy
Included with PRSA Membership.
To become trusted advisers to clients and the C-suite, public relations professionals need to demonstrate how their counsel helps advance business goals and objectives. Gain tips to help increase your level of business acumen so that public relations gets — and keeps — its seat at the table. Ron Culp; Matt Ragas, Ph.D.; On-Demand
Spice Up Your Headlines, Leads and Sound Bites With Wordplay
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
Wordplay can help you captivate readers, get the media to steal your sound bites and make your messages more memorable. Learn techniques you can use to come up with the best headlines, leads and sound bites you’ve ever written. Ann Wylie; On-Demand
Charting Your Path to APR+M
On-Demand Webinar
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
Accreditation in Public Relations and Military Communications (APR+M) is a unique credential that sets you apart from other military communications professionals. Learn how to begin the process and where to get help. Julie A. Briggs; Barbara Burfeind, APR+M, Fellow PRSA; Martha Lockwood, APR; On-Demand
PR Isn’t Dead; It’s Poised for a Comeback
On-Demand Webinar
Category: Techniques & Tactics
Included with PRSA Membership.
It’s an innovative way to get noticed above the noise: “The Spike Method.” With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes. Adele Cehrs; On-Demand
July 29–30, 2015 | Workshop | San Francisco, Calif.
Category: Writing
In-Person
Association/Nonprofit Section
July 29, 2015 | Interactive Discussion
Category: Social Media
We talk a lot in nonprofits about telling our stories, and the importance of social media in helping us to do so. Yet many of us feel as if social media is an after thought. Or worse, we don't even know where to begin. Kate Snyder, APR of Piper & Gold Public Relations will help Nonprofit Section members understand the steps and skills needed to build a social media strategy that will save time and increase results. Kate Snyder, APR;
Independent Practitioners Alliance
July 29, 2015 | Interactive Discussion
Category: Techniques & Tactics
This month JW Arnold, PRSA IPA 2016 Chair Elect will speak with two members of the PR Consultants Group about how they find clients and how to partner strategically and successfully with other Indies. Jennifer Heinly, MBA; Jon Pushkin, APR;
July 30–31, 2015 | Conference | Mountain View, Calif.
Hear the latest approaches on brand journalism and content marketing from professionals at organizations, including Citi, Electronic Arts, Ford, Google, IBM, Intel, LinkedIn, Ogilvy Worldwide, Tyson Foods and more. In-Person

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