Upcoming Public Relations Training Events

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May 22– June 26, 2019 | Live Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. The Digital Communication Certificate Program will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication. Justin Seibert;
Aug. 14– Sept. 18, 2019 | Live Online Course
Categories: Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement. Designed as a live certificate of completion program, the Integrated Communication Certificate Program will equip management-level communicators with best practices within integrated marketing concepts for specific audiences in order to develop integrated strategies and tactics that work together to boost results and effectively manage your work in a planned, synchronous fashion. Bonnie Harris;
Oct. 30– Dec. 11, 2019 | Live Online Course
Categories: Communication Strategy, Crisis & Reputation, Emerging Trends, Ethics, Executive Level, Leadership & Management, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. As recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. To provide more education and understanding surrounding crisis communication, PRSA has re-developed the Crisis Communication Certificate Program. Designed as a certificate of completion program, the Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas and working through various crises. Helio Fred Garcia;
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
March 21–22, 2019 | Workshop | Atlanta, Ga.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
March 21, 2019 | Webinar, On-Demand Available March 28
Categories: Communication Strategy, Leadership & Management, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
Learn the foolproof framework for making sure you are going in the right direction, telling the right stories and analyzing the right data to achieve relevance and business impact now and forever. By beginning with measurement, we can reverse engineer our way to winning communications strategies that will earn us more recognition, respect and resources. Felicia Joy, APR; On-Demand
Travel & Tourism Section
March 26, 2019 | Section Webinar, On-Demand Available April 2
Categories: Communication Strategy, Social Media
Included with PRSA Membership.
Influencers are playing an increasingly important role in successful communications programs. This tactical webinar will focus on how to build a measurable program, source and evaluate the right influencers, and create tracking and reporting for each campaign. Kristen Bonilla; Megan Brown; Angie Pappas; Rachel Peavy; Live Online
March 27, 2019 | Sponsored Webinar, On-Demand Available April 2
Category: Communication Strategy
Included with PRSA Membership.
91% of us pick up our smartphones to search for info when we're in the middle of something else. And the content we discover is an opportunity for marketing and PR. This interactive session will show you how to create PR stories that reach audiences during moments of intent. Google calls these, 'I want to know, I want to go, I want to do, I want to buy' moments. And they're not alone. A study by Twitter and Facebook reported we consume content more quickly on mobile devices and underscores the importance of catching people in the moment. PR has always been about discovery, but our primary source was media. And now micro-moments have the potential to transform the way we find news and information. In this interactive and informative webinar, Martin Waxman explores micro-moments and a mobile-first approach content. He explains why we need to look at the world from our audience's perspective and how to create the kind of multimedia content that helps, engages and inspires people in the moment. Martin Waxman, MCM, APR; Live Online
Presented by PRSA and Ragan Communications
March 28, 2019 | Partner Online Program
Category: Crisis & Reputation
March 28, 2019 | Webinar, On-Demand Available April 5
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Whether you’re a beginning presenter, occasional PowerPoint user or advanced public speaker, you’ll come away with valuable tips to take make your next presentation a resounding success. Rob Biesenbach; Live Online
April 4, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Can you provide a knowledgeable response about using research in your organization planning process? Can you explain the difference between primary and secondary research? Do you have a format for developing and writing a public relations plan? This session will discuss research concepts and applications by using a variety of research tools to gather information about the employer or client, industry and relevant issues. Participants will learn formal, informal, quantitative and qualitative methods for developing a plan and setting goals based on research findings.
Presented by PRSA and Ragan Communications
April 5, 2019 | Virtual Summit
Category: Writing
April 9, 2019 | Webinar, On-Demand Available April 16
Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
Included with PRSA Membership.
How can a lost password somewhere in Siberia cause you a PR headache in the U.S.? Why is every manager terrified of the Ides of March in China? And can you picture a situation in which you as a crisis communicator write the words “have a truck full of money ready”? These true stories will open your eyes to how an issue far away can ignite into an international PR crisis — and offer ideas for how to extinguish it. Asen Geshakov,MA; Live Online
Presented by PRSA and Wylie Communications
April 10–11, 2019 | Workshop | Charleston, S.C.
Category: Writing
Ann Wylie; In-Person
April 10–12, 2019 | Workshop | Harrisburg, Pa.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Elizabeth M. Smith, MBA, APR; Jason S. Kirsch, APR; Amy B. Hill, APR; In-Person
April 10–12, 2019 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university. In-Person
April 11, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Do you understand how to integrate the plan and implementation of your organization’s communication activities with its vision, objectives and strategy? Do you know how to evaluate and report that implementation process for its efficiency and effectiveness? This session will explore the implementation and evaluation of public relations and communication program goals and objectives; to include the sequence of events required to develop successful timelines and budgets executing planned strategies within an overall plan.
April 11, 2019 | Webinar, On-Demand Available April 18
Categories: Communication Strategy, Executive Level, Leadership & Management
Included with PRSA Membership.
Business strategies are challenging messages to communicate, especially with large, diverse and globally dispersed teams. For Dell’s product and supply chain business, the Strategy Cascade connects leaders and teams to the business strategy by way of authentic conversations — not campaigns, presentations or talking points. Leaders and teams have an opportunity to talk about the strategy in small groups so that it resonates with their day-to-day responsibilities, holds meaning over time and elicits action. Michelle Mosmeyer; Diana Petrovich; Live Online
Presented by PRSA and Ragan Communications
April 16–18, 2019 | Conference | New York, N.Y.
Category: Media Relations
In-Person
April 16, 2019 | Webinar, On-Demand Available April 23
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO. Bill Coletti; Live Online
April 18, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared to help your organization identify, manage and measure risks in a highly networked and volatile world? This session will help you prioritize and manage a crisis and consider the process for dealing with a crisis.
Presented by PRSA and Ragan Communications
April 19, 2019 | Virtual Summit
Categories: Communication Strategy, Social Media
April 24–26, 2019 | Conference | Phoenix, Ariz.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future. In-Person
April 25, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Think about the various roles and functions within nonprofit, not-for-profit and for-profit companies. Could you ask intelligent questions about business structure — sole proprietorships, partnerships and corporations? Can you identify ROI for public relations activities in your organization? Are you aware of laws and guidelines for public reporting of annual reports or income statements? This session will discuss ways to motivate and inspire others to build coalitions and communicate vision within an organization.
Learn to Write for the Mobile Web
April 25, 2019 | Webinar, On-Demand Available May 2 through May 16
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
In this digital-writing webinar, you’ll learn to write webpages that draw mobile and desktop visitors to your site; help them read faster, remember more, understand better, find what they’re looking for and enjoy the experience enough to come back. Ann Wylie; Live Online
Key Concepts and Techniques of Effective Public Relations
May 2–3, 2019 | Workshop | Washington, D.C.
Categories: Communication Strategy, Techniques & Tactics
Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need. Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues presently facing the public relations profession and participate in hands-on teamwork as you create your own public relations plan based on a case study. Robin Schell, APR, Fellow PRSA; In-Person
May 2, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared to provide your organization leadership with the necessary tools, tactics and processes required to manage key stakeholder relationships? In this session participants will learn the importance of relationship building among key stakeholders (both internal and external) to find mutually acceptable solutions.
May 5–7, 2019 | Conference | St Pete Beach, Fla.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees. In-Person
May 9, 2019 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared for the role of your organization’s “moral compass” in its relationship with its varied stakeholders? In this session, you will discuss the importance of standards for professional behavior in communications; recognizing ethical dilemmas and legal considerations as they may affect the organization’s decision-making process.
May 9, 2019 | Webinar, On-Demand Available May 16
Categories: Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
Join us for this webinar to learn the importance of data visualization and gain valuable tips to improve the delivery of data and analysis in your presentations to impact how you are perceived. Cyndi W. Greenglass; Live Online
May 10, 2019 | Workshop | Los Angeles, Calif.
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Emotional Intelligence (EQ) is at the top of conversations in every level of business today. Research indicates that EQ mastery is crucial for organizations to succeed and cultures to thrive in the future; and all five aspects of EQ fall under the domain of communications. As communicators, it is imperative that we take a leadership role bringing emotional intelligence into our organizations. Heathere Evans, APR; In-Person
Presented by PRSA and Ragan Communications
May 10, 2019 | Webcast
Category: Crisis & Reputation
May 15–17, 2019 | Conference | Phoenix, Ariz.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team. In-Person
May 16, 2019 | Workshop | Chicago, Ill.
Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Have you ever had a client or executive tell you they wanted their communications program to make the cash register sing? Or get on the first page of Google results? Or outperform their competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media, use some SEO strategies and some elbow grease, and understand how today’s journalists work for views and shares. In this workshop, founder of the podcast Spin Sucks and author of the book by the same name Gini Dietrich will teach you exactly how to do that — with precision and guaranteed results every time. She’ll help you benchmark your own program, set metrics and build a plan to garner real results. Gini Dietrich; In-Person
May 16, 2019 | Webinar, On-Demand Available May 23
Categories: Social Media, Techniques & Tactics
Included with PRSA Membership.
In a world where consensus can be hard to find, there is near universal agreement in the power of online video and podcasting as emerging communication tools. “Public Relations and Multimedia: Five Steps for Success Anyone Can Do Right Now” will take a fast paced deep dive into development of audio and video content from concept to creation. Dan Farkas,MBA; Live Online
May 21, 2019 | Webinar, On-Demand Available May 28
Categories: Branding, Leadership & Management, Social Media
Included with PRSA Membership.
This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business. Brad MacAfee; Live Online
Content Marketing: How PR Pros Can Own Visual Storytelling in an Overloaded World of Content
May 22, 2019 | Workshop | San Francisco, Calif.
Categories: Communication Strategy, Social Media, Techniques & Tactics
Whether you have access to a whole video team or your own smartphone, this workshop will teach attendees how to evolve their storytelling skills, incorporating a content-marketing approach that includes strategic visuals. Lisa Arledge-Powell; Jerred Ziegler; In-Person
New Professionals Section
May 30, 2019 | Conference | Silicon Valley, Calif.
At this specialized conference, attendees will gain practical tactics and industry insight through sessions designed specifically with new professionals in mind and have the chance to learn from and network with fellow new professionals who are also determined to become the industry’s next leaders. In-Person
May 30– June 2, 2019 | Conference | Scottsdale, Ariz.
In-Person
Presented by PRSA and Wylie Communications
June 4–5, 2019 | Workshop | Minneapolis, Minn.
Category: Writing
Ann Wylie; In-Person
June 6, 2019 | Webinar, On-Demand Available June 13
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
It’s never been harder, yet more critical, to get and keep the attention of your workforce. In this webinar, we’ll explore why making great content matters, changes you can make tomorrow and how you can ultimately compete with cat videos! Christopher Hannegan; Live Online
June 7–8, 2019 | Conference | Detroit, Mich.
This event will focus on the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors as well as in local, state and/or national governmental bodies and the military. It will feature productive opportunities for professional development, idea exchange and networking. In-Person
June 7, 2019 | Workshop | New York, N.Y.
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Join the first PRSA Workshop on Behavioral Communication from Elizabeth Edwards, founder of Volume PR and the 11th Octave, and one of PRSA’s highest-rated speakers, to learn how to ensure your communication is heard and that your audiences take action. Elizabeth Edwards; In-Person
June 11, 2019 | Webinar, On-Demand Available June 18
Categories: Communication Strategy, Emerging Trends, Measurement & ROI
Included with PRSA Membership.
The Global Capability Framework launched in April 2018 is now the international benchmark for measuring personal and team capability. How do you and your team measure up? Anne Gregory,Ph.D; Katerina Tsetsura, Ph.D.; Live Online
Build Your Strategic, Behavioral and Measurable PR Plan
June 13–14, 2019 | Workshop | Boston, Mass.
Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
This two-day workshop will combine both learning about the intricacies of building a measurable, behavioral, strategic plan and time to create a working plan for your department that supports your organization’s goals and objectives. You will finish the two days with a strategic plan close to completion. Finish up any areas needing rounding out, add a timeline, budget, staffing requirements and execute! Stacey Smith, APR, Fellow PRSA; In-Person
June 16–19, 2019 | Conference | Philadelphia, Pa.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time. In-Person
June 18–19, 2019 | Workshop | Chicago, Ill.
Category: Measurement & ROI
In two days, participants will hear from the instructor and each other about best practices for planning measurably successful communication campaigns, and apply what they learn to a project or campaign they will soon need to address at work. They will learn about many different ways to measure messages, channels and outcomes of communication. They also will get feedback from the instructor and other participants on the plans and measurement tools they draft themselves based on what they learn. Angela Sinickas, ABC, IABC Fellow, member of IPR Measurement Commission; In-Person
Presented by PRSA and Ragan Communications
June 19, 2019 | Partner Online Program
Categories: Techniques & Tactics, Writing
June 27–29, 2019 | Conference | New York, N.Y.
Category: Communication Strategy
In-Person
July 9–10, 2019 | Workshop | New York, N.Y.
Categories: Leadership & Management, Techniques & Tactics
The future is about doing meaningful and purposeful work. The pace of change is so fast that people tend to be overwhelmed. Giving communication professionals an anchor for finding a sense of purpose in their role is invaluable. Increasing Personal Effectiveness (IPE) is the anchor that will help master class participants in discovering this purpose. Suzanne Updegraff; In-Person
July 18–19, 2019 | Workshop | Seattle, Wash.
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics
The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication. The in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work. Holly Helstrom; In-Person
Master the Writing Process
July 18, 2019 | Webinar, On-Demand Available July 25
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In our writing-process webinar—Write Better, Easier and Faster— you’ll master a five-step creative process that helps you produce more and better ideas. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
July 24–26, 2019 | Workshop | Portland, Ore.
Category: Writing
Ann Wylie; In-Person
July 30, 2019 | Webinar, On-Demand Available Aug. 6
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Thinking about going independent? No matter whether you dream of being a solo practitioner or starting a virtual PR agency, this webinar by a PR and marketing agency principal and founder, and the CEO and founder of a marketing and communications consultancy and adjunct professor at San Jose State University, will give you the real-world solutions you need to launch your venture, find/retain clients and manage a profitable PR business while maintaining a satisfying work/life balance. Mar Junge; Rene Siegel; Live Online
Learn How to Tap Customer Insights and Stories to Generate More Ideas
Aug. 20, 2019 | Webinar, On-Demand Available Aug. 27
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Learn how to leverage the power of customer conversations to re-energize content. Stephen Dupont, APR; Live Online
Aug. 20, 2019 | Webinar, On-Demand Available Aug. 27
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates. Caitlin Jenkins; Amy Tischler; Live Online
Aug. 22, 2019 | Webinar, On-Demand Available Aug. 29
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Current events can assist in providing a talking point for a specific issue or PR campaign you are building. It is critical to understand the landscape surrounding a current event and its larger themes in the news in order to remain in front of your communication messaging. Opal Barclay; Jake Kreinberg; Live Online
Aug. 29, 2019 | Webinar, On-Demand Available Sept. 5
Categories: Media Relations, Techniques & Tactics
Included with PRSA Membership.
The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve. Michael Smart; Live Online
Sept. 12, 2019 | Webinar, On-Demand Available Sept. 19
Categories: Ethics, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment. Rochelle L. Ford, Ph.D., APR; Peta Long; Live Online
Sept. 13, 2019 | Workshop | New York, N.Y.
Categories: Emerging Trends, Social Media, Techniques & Tactics
This workshop will teach you how to shoot and edit videos that can be used in media pitches and on social media. Jason Maderer; Steven Norris; Edward Brice Zimmerman; In-Person
Presented by PRSA and Wylie Communications
Sept. 17–18, 2019 | Workshop | New York, N.Y.
Category: Writing
Ann Wylie; In-Person
Sept. 24, 2019 | Webinar, On-Demand Available Oct. 1
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences. Elizabeth Salter McMillan, APR; Scott Tennant, APR; Live Online
Oct. 18–22, 2019 | Conference | San Diego, Calif.
In-Person
Oct. 20–22, 2019 | Conference | San Diego, Calif.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Nov. 7, 2019 | Webinar, On-Demand Available Nov. 14
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
The secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests. Which is fine, as long as you’re talking to yourself.) Move readers to act with a four-step process for giving people what they really want. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
Nov. 13–14, 2019 | Workshop | New Orleans, La.
Category: Writing
Ann Wylie; In-Person
Nov. 20, 2019 | Webinar, On-Demand Available Nov. 27
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point. Michael Smart; Live Online

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