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Upcoming Public Relations Training Events

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Aug. 12–Sept. 16, 2020 | Live Online Course
Category: Measurement & ROI
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. Also, at the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment. Angela Sinickas, ABC, IABC Fellow, member of IPR Measurement Commission;
Aug. 20–Sept. 24, 2020 | Live Online Course
Categories: Communication Strategy, Executive Level, Leadership & Management
Whether you’re a member of the senior team or a PR leader who counsels senior leaders, you can build your leadership communication skills with this certification program. Blythe Campbell, APR;
Nov. 4–Dec. 16, 2020 | Live Online Course
Categories: Crisis & Reputation, Leadership & Management
Reputation management (RM) is a concept at the core of the communication profession, and in today’s fast-paced digital world, reputations can be made or lost in the blink of a digital eye. But well-built reputations can withstand social, economic and political pressure by establishing core principles and strategies to build, enhance and protect their key attributes. This six-part program will examine reputation, establishing a reputation, building and enhancing a reputation, reputational leadership, withstanding challenges, and importantly, rebuilding a reputation when needed. Paul G. Omodt, APR, Fellow PRSA, ABC, MBC;
Aug. 10–18, 2020 | Virtual Workshop
Category: Crisis & Reputation
The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, in-person, four half-day immersion in advanced best practices in crisis communication. The remote instruction and exercises are structured to help participants master crisis communication best practices through real-world work. Helio Fred Garcia; Holly Helstrom;
Aug. 13, 2020 | Webinar, On-Demand Available Aug. 20
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals. Ken Jacobs; Live Online
Aug. 20, 2020 | Webinar, On-Demand Available Aug. 27
Categories: Communication Strategy, Media Relations, Social Media
Included with PRSA Membership.
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content with “earned” media. In this webinar, he reveals the takeaways that were keys to success. Michael Smart; Live Online
The Media Relations Edition
Aug. 25, 2020 | Case in Point
Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape. Judy Fortin; Anahad O’Connor; Lisa Arledge Powell; Live Online
Presented by PRSA and Wylie Communications
Aug. 31–Sept. 28, 2020 | Partner Online Program
Category: Writing
Ann Wylie;
Sept. 8, 2020 | Webinar, On-Demand Available Sept. 17
Categories: Ethics, Leadership & Management
Included with PRSA Membership.
The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics. Nance Larsen, APR, Fellow PRSA; BJ Whitman, APR, Fellow PRSA; Live Online
Sept. 15, 2020 | Webinar, On-Demand Available Sept. 22 through Oct. 6
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops. In this environment, how do we reach readers online? Join us for this mobile web-writing webinar to learn how. Ann Wylie; Live Online
Discover How To Craft the Perfect Pitch and Get Placements With Pitching
Sept. 23, 2020 | Virtual Workshop
Category: Media Relations
Join media pitching coach Michael Smart as he presents an in-depth event designed to help PR and communication pros achieve superior results in today’s quickly changing media landscape. Michael Smart;
The Brand Edition
Sept. 30, 2020 | Case in Point
Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics
In this interactive Case in Point, participants will learn how brand confusion can impact corporate reputation and business decisions in a case study from global business leader, LabCorp. In 2018 and 2019, LabCorp was named to Fortune’s List of World’s Most Admired Companies as well as earned the designation as a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Foundation. Pattie Kushner; Live Online
Presented by PRSA and Wylie Communications
Oct. 5–9, 2020 | Partner Online Program
Category: Writing
Ann Wylie;
Oct. 26–29, 2020 | Conference
In-Person
Presented by PRSA and Wylie Communications
Nov. 2–30, 2020 | Partner Online Program
Category: Writing
Ann Wylie;
Nov. 4–7, 2020 | Workshop | Louisville, Ky.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Stephanie French, APR; Jason S. Kirsch, APR; Sean Connolly, APR; In-Person
Win Hearts, Change Minds, Get Results
Nov. 10–17, 2020 | Virtual Workshop
Categories: Branding, Communication Strategy, Techniques & Tactics, Writing
Cut through the noise to clarify and simplify the storytelling process. You'll walk away with practical tools and easy-to-follow processes to create and tell more powerful stories on behalf of your organizations, brands, clients and yourself. Shape and deliver powerful stories that win hearts and change minds. Rob Biesenbach;
Nov. 12–13, 2020 | Workshop | New Orleans, La.
Category: Measurement & ROI
In two days, participants will hear from the instructor and each other about best practices for planning measurably successful communication campaigns, and apply what they learn to a project or campaign they will soon need to address at work. They will learn about many different ways to measure messages, channels and outcomes of communication. They also will get feedback from the instructor and other participants on the plans and measurement tools they draft themselves based on what they learn. Angela Sinickas, ABC, IABC Fellow, member of IPR Measurement Commission; In-Person
Nov. 12, 2020 | Webinar, On-Demand Available Nov. 19
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
Increasingly, people are coming out as lesbian, gay, bisexual, transgender or queer (LGBTQ), and when portrayed in the media, want to see their stories reflected in a fair and accurate way; Latinx people are the subject of news stories daily and have similar concerns. In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies. Jaron M. Terry, APR, Fellow PRSA; Monica Trasandes; Live Online
Key Concepts and Techniques of Effective Public Relations
Nov. 18–19, 2020 | Workshop | San Francisco, Calif.
Category: Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession. Robin Schell, APR, Fellow PRSA; In-Person
Nov. 19, 2020 | Webinar, On-Demand Available Nov. 26
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair. Michael Smart; Live Online
Dec. 8, 2020 | Webinar, On-Demand Available Dec. 15
Categories: Emerging Trends, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020. Stella Bayles; Live Online
Dec. 10, 2020 | Webinar, On-Demand Available Dec. 17
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
Join us for this webinar as we explore 5 specific ways to find and tap into real-world stories that resonate and stick with employee audiences while simultaneously building desired organizational cultures. Monique Farmer, APR; Live Online