Upcoming Public Relations Training Events

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Feb. 25, 2020 | Webinar, On-Demand Available March 3
Categories: Ethics, Leadership & Management
Included with PRSA Membership.
In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement. Paula L. Pedene, APR; Live Online
Feb. 26–28, 2020 | Workshop | Fort Lauderdale, Fla.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Allan Siegel, APR; Jason S. Kirsch, APR; Sean Connolly, APR; In-Person
March 10, 2020 | Webinar, On-Demand Available March 17
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
“A Practical Guide to Multimedia Communication” webinar will break down those barriers to entry, using time-tested change management ideas to help any communicator make more of video and podcasting, regardless of budget. Dan Farkas,MBA; Live Online
March 12, 2020 | Webinar, On-Demand Available March 19
Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
In this webinar, Katherine Morales, APR, Authentic Brand Strategist™ and founder of Inflection Point Communications, will share insights on these shifts as well as how we can utilize them to devise more resonate communications and strategies for the companies we represent. Katherine Morales, APR; Live Online
March 17, 2020 | Webinar, On-Demand Available March 24
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Who likes conflict? Most people want to avoid it. This webinar will help you manage it by tapping into your emotional intelligence. M.J. Clark, APR, Fellow PRSA; Live Online
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
March 26–27, 2020 | Workshop | San Francisco, Calif.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
April 2, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Can you provide a knowledgeable response about using research in your organization planning process? Can you explain the difference between primary and secondary research? Do you have a format for developing and writing a public relations plan? This session will discuss research concepts and applications by using a variety of research tools to gather information about the employer or client, industry and relevant issues. Participants will learn formal, informal, quantitative and qualitative methods for developing a plan and setting goals based on research findings.
April 6–8, 2020 | Conference | New Orleans, La.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university. In-Person
April 7, 2020 | Webinar, On-Demand Available April 14 through April 28
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Are you using the right foundation for your story? In this webinar, you’ll master a structure that’s been proven in the lab. Ann Wylie; Live Online
April 9, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Do you understand how to integrate the plan and implementation of your organization’s communication activities with its vision, objectives and strategy? Do you know how to evaluate and report that implementation process for its efficiency and effectiveness? This session will explore the implementation and evaluation of public relations and communication program goals and objectives; to include the sequence of events required to develop successful timelines and budgets executing planned strategies within an overall plan.
The Creative Edition
April 15, 2020 | Case in Point
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
In this interactive Case in Point, participants will learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics for agencies and in-house. Adam Ritchie; Live Online
April 16, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared to help your organization identify, manage and measure risks in a highly networked and volatile world? This session will help you prioritize and manage a crisis and consider the process for dealing with a crisis.
April 22–24, 2020 | Workshop | Houston, Texas
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Julie Fix, APR, Fellow PRSA; Amy B. Hill, APR; Sean Connolly, APR; In-Person
April 22–24, 2020 | Conference | New Orleans, La.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future. In-Person
April 23, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Think about the various roles and functions within nonprofit, not-for-profit and for-profit companies. Could you ask intelligent questions about business structure — sole proprietorships, partnerships and corporations? Can you identify ROI for public relations activities in your organization? Are you aware of laws and guidelines for public reporting of annual reports or income statements? This session will discuss ways to motivate and inspire others to build coalitions and communicate vision within an organization.
Key Concepts and Techniques of Effective Public Relations
April 29–30, 2020 | Workshop | Orlando, Fla.
Category: Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession. Robin Schell, APR, Fellow PRSA; In-Person
April 30, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared to provide your organization leadership with the necessary tools, tactics and processes required to manage key stakeholder relationships? In this session participants will learn the importance of relationship building among key stakeholders (both internal and external) to find mutually acceptable solutions.
April 30, 2020 | Webinar, On-Demand Available May 7
Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
Included with PRSA Membership.
If lawyers panicked every time something went wrong, they’d never get anything done. So why do PR pros panic whenever an issue arises? This webinar will look at how, if we shift the everyday role of a PR pro to be about reputation management, we could all be better at managing issues when they arise, and not lose sight of best practices. Benjamin Thiele-Long; Live Online
May 3–5, 2020 | Conference | Puerto Vallarta, JA
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees. In-Person
May 6–8, 2020 | Workshop | Harrisburg, Pa.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Elizabeth M. Smith, MBA, APR; Amy B. Hill, APR; Jason S. Kirsch, APR; In-Person
May 7, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared for the role of your organization’s “moral compass” in its relationship with its varied stakeholders? In this session, you will discuss the importance of standards for professional behavior in communications; recognizing ethical dilemmas and legal considerations as they may affect the organization’s decision-making process.
May 12, 2020 | Webinar, On-Demand Available May 19
Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Want to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success? Join us for this webinar! Here’s your chance. Shanita Akintonde, MBA; Live Online
May 13–15, 2020 | Conference | Charlotte, N.C.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team. In-Person
May 19, 2020 | Webinar, On-Demand Available May 26
Categories: Branding, Communication Strategy, Crisis & Reputation, Measurement & ROI
Included with PRSA Membership.
This webinar is designed to help the participants work the key groups across corporate communications, brand, social and digital groups, in order to design PR measurement frameworks that assess the cross-channel impact on corporate reputation. Lusine Kodagolian; Live Online
May 28, 2020 | Webinar, On-Demand Available June 4
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
This webinar will detail Gen Z’s media mix, inform how they want to be engaged and serve actionable insights and recommendations to effectively communication and collaborate with this cohort. Mark Beal; Live Online
June 2, 2020 | Webinar, On-Demand Available June 9
Categories: Emerging Trends, Writing
Included with PRSA Membership.
In this webinar, Paula Froke, lead editor of AP’s Stylebook, will take you through the writing rules essential for PR professionals. You’ll take away an understanding of the 10 classic style rules that haven’t changed and the 10 updates you shouldn’t miss in 2020. Paula Froke; Live Online
June 7–10, 2020 | Conference | Spokane, Wash.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time. In-Person
June 9, 2020 | Webinar, On-Demand Available June 16
Categories: Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
As public relations becomes more integrated, we’re constantly striving to infuse creativity and innovation into our strategies and tactics. But as an industry rife with Type As, it can be hard to keep content clever, break out of our routines and generate new ideas daily. These nine brainstorming techniques will help you come up with new ideas individually and lead communications and non-communications teams alike in developing engaging and effective solutions. Kate Snyder, APR; Live Online
June 16, 2020 | Webinar, On-Demand Available June 23
Categories: Branding, Communication Strategy
Included with PRSA Membership.
Why do some companies and brands survive disaster and crisis better than others? An often overlooked area of risk management is strategic communications and brand. While many organizations have a crisis management plan, not all build in strategic communications. Survival after tragedy starts with strong core values and a mission. Kimberly Lucille Kane; Sarah Fracek; Live Online
June 25–26, 2020 | Conference | New York, N.Y.
Category: Communication Strategy
In-Person
The Legal Edition
June 25, 2020 | Case in Point
Categories: Social Media, Techniques & Tactics
This interactive Case in Point shall demystify copyright law in the digital space and provide best practices for the use of third-party content. Rom Bar-Nissim; Live Online
July 7, 2020 | Webinar, On-Demand Available July 14 through July 28
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
In this webinar, you’ll learn how to use your display copy — headlines, decks and subheads, for instance — to pull readers into your copy, make your piece more inviting and even communicate to flippers and skimmers. Ann Wylie; Live Online
July 16, 2020 | Webinar, On-Demand Available July 23
Categories: Communication Strategy, Emerging Trends
Included with PRSA Membership.
Whether you are a techie or a traditionalist, we invite you to join Cathy Hackl for webinar to discuss ideas for organizations to rethink what PR and marketing mean in the 2020s and beyond. Cathy Hackl, APR; Live Online
July 28, 2020 | Webinar, On-Demand Available Aug. 7
Categories: Branding, Communication Strategy, Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results. Kami Huyse, APR; Live Online
Aug. 13, 2020 | Webinar, On-Demand Available Aug. 20
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals. Ken Jacobs; Live Online
Aug. 20, 2020 | Webinar, On-Demand Available Aug. 27
Categories: Communication Strategy, Media Relations, Social Media
Included with PRSA Membership.
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content with “earned” media. In this webinar, he reveals the takeaways that were keys to success. Michael Smart; Live Online
Sept. 8, 2020 | Webinar, On-Demand Available Sept. 17
Categories: Ethics, Leadership & Management
Included with PRSA Membership.
Official webinar description to be posted... Nance Larsen, APR, Fellow PRSA; BJ Whitman, APR, Fellow PRSA; Live Online
Sept. 15, 2020 | Webinar, On-Demand Available Sept. 22 through Oct. 6
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops. In this environment, how do we reach readers online? Join us for this mobile web-writing webinar to learn how. Ann Wylie; Live Online
Sept. 17, 2020 | Webinar, On-Demand Available Sept. 24
Categories: Social Media, Techniques & Tactics
Included with PRSA Membership.
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget. Chad Lakin C/O Shootsta; Kelly D. Guenther; Live Online
The Brand Edition
Sept. 30, 2020 | Case in Point
Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics
In this interactive Case in Point, participants will learn how brand confusion can impact corporate reputation and business decisions in a case study from global business leader, LabCorp. In 2018 and 2019, LabCorp was named to Fortune’s List of World’s Most Admired Companies as well as earned the designation as a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Foundation. Pattie Kushner; Live Online
Oct. 25–27, 2020 | Conference | Nashville, Tenn.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Nov. 4–7, 2020 | Workshop | Louisville, Ky.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Stephanie French, APR; Jason S. Kirsch, APR; Sean Connolly, APR; In-Person
Nov. 12, 2020 | Webinar, On-Demand Available Nov. 19
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
Increasingly, people are coming out as lesbian, gay, bisexual, transgender or queer (LGBTQ), and when portrayed in the media, want to see their stories reflected in a fair and accurate way; Latinx people are the subject of news stories daily and have similar concerns. In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies. Jaron M. Terry, APR, Fellow PRSA; Monica Trasandes; Live Online
Nov. 19, 2020 | Webinar, On-Demand Available Nov. 26
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair. Michael Smart; Live Online
Dec. 8, 2020 | Webinar, On-Demand Available Dec. 15
Categories: Emerging Trends, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020. Stella Bayles; Live Online
Dec. 10, 2020 | Webinar, On-Demand Available Dec. 17
Categories: Communication Strategy, Leadership & Management
Included with PRSA Membership.
Official webinar description to be posted... Monique Farmer, APR; Live Online

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