Upcoming Public Relations Training Events

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Aug. 15– Sept. 19, 2018 | Live Online Course
Categories: Leadership & Management, Measurement & ROI
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. Also, at the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.
Oct. 31– Dec. 12, 2018 | Live Online Course
Categories: Communication Strategy, Measurement & ROI
PRSA’s new Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes. Designed as a certificate of completion course, the Content Marketing Certificate Program will enable you to transition from a traditional communication pro to a Content Marketing rock star and learn how to create a Content Marketing plan to strategically align with business goals. Lisa Arledge-Powell;
(to Generate More Public Relations and Marketing Buzz)
July 17, 2018 | Webinar, On-Demand Available July 24
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Turn On Your Idea Machine (to Generate More Public Relations and Marketing Buzz) will help you consistently generate not only more competitive marketing and communications ideas - but more relevant ideas. Stephen Dupont, APR; Live Online
Catch Your Readers with These Writing Basics
July 19, 2018 | Webinar, On-Demand Available July 26 through Aug. 9
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic. The topic is never the topic. The reader is always the topic. Ann Wylie; Live Online
Presented by PRSA and Ragan Communications
July 20, 2018 | Virtual Summit
Categories: Emerging Trends, Techniques & Tactics
Presented by PRSA and Ragan Communications
July 24–25, 2018 | Conference | Seattle, Wash.
Category: Social Media
In-Person
Presented by PRSA and Wylie Communications
July 25–26, 2018 | Workshop | Portland, Ore.
Category: Writing
Ann Wylie; In-Person
Corporate Communications Section
Public Affairs and Government Section
Agile in Public Affairs & Communications
July 25, 2018 | Interactive Discussion
Categories: Leadership & Management, Techniques & Tactics
Working in an “Agile” way is not just the most recent buzzword in business jargon. It’s the way companies are truly changing their culture, fueling growth, empowering employees and increasing value to shareholders. April Callahan; Jamal Booker;
The Corporate Social Responsibility Edition
July 25, 2018 | Case in Point
Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics
Corporate social responsibility (CSR) isn’t just a nice thing to do — it's a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal. Jon Sullivan; Live Online
New Professionals Section
Learn What Employers are Really Looking for When Building their Communication Teams
July 26, 2018 | Section Webinar, On-Demand Available Aug. 7
Categories: Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Join PRSA’s New Professionals Section as they host three industry professionals with extensive knowledge on how to build successful PR and communications teams and what hiring managers have in mind when crafting and filling positions. In addition to helpful advice on applying for and landing the job of your dreams, our speakers will provide valuable insight on what New Pros can do now to set themselves up for career success. Regina Luttrell, Ph.D.; Jenn Saldarelli; Laura Gross; Robyn Rudish-Laning; Live Online
Presented by PRSA and Ragan Communications
Aug. 1–2, 2018 | Conference | Boston, Mass.
Category: Writing
In-Person
Presented by PRSA and Ragan Communications
Aug. 3, 2018 | Virtual Summit
Category: Techniques & Tactics
Counselors to Higher Education Section
Aug. 6–7, 2018 | Conference | Portland, Ore.
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this August! In-Person
New Professionals Section
Aug. 9, 2018 | Conference | New York, N.Y.
At this specialized conference, attendees will gain practical tactics and industry insight through sessions designed specifically with new professionals in mind and have the chance to learn from and network with fellow new professionals who are also determined to become the industry’s next leaders. In-Person
Aug. 9–10, 2018 | Conference | Anaheim, Calif.
The PRSA InterSections Conference will feature three distinct Learning Tracks with programming specifically tailored for the needs of technology, financial, entertainment and sports communicators. Attendees will select their Learning Track during the registration process, and will join a series of breakout sessions curated by leaders in each industry. The program will also bring attendees together for shared general sessions and networking. In-Person
Presented by PRSA and Ragan Communications
Aug. 10, 2018 | Virtual Summit
Categories: Social Media, Techniques & Tactics
Sept. 4, 2018 | Webinar, On-Demand Available Sept. 11
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will focus on the subject of talent. We will discuss innovative ways to address those areas where you do not believe that your talent is matching the needs of the organization. We will create a plan for focusing on talent initiatives that can enhance your career and add value to your organization. Suzanne Updegraff; Live Online
Presented by PRSA and Wylie Communications
Sept. 6–7, 2018 | Workshop | Atlanta, Ga.
Categories: Writing, Media Relations
Ann Wylie; In-Person
Sept. 12–14, 2018 | Workshop | Lansing, Mich.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Monica Ackerson Ware, APR; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person
Presented by PRSA and Ragan Communications
Sept. 13–14, 2018 | Conference | Washington, D.C.
Category: Leadership & Management
In-Person
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
Sept. 13–14, 2018 | Workshop | New York, N.Y.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
Be Prepared to Be Ethical
Sept. 13, 2018 | Webinar, On-Demand Available Sept. 20
Category: Ethics
Included with PRSA Membership.
PR practitioners must sometimes make tough decisions when faced with job-related dilemmas. How do you call out unethical or even unlawful behavior on the part of employer or client – without damaging your own career at the same time? Bobbi J. Simmons, APR; Debra L. Bethard-Caplick, MBA, APR; Marlene Neill, Ph.D., APR; Live Online
How to write e-zines and email blasts
Sept. 20, 2018 | Webinar, On-Demand Available Sept. 27 through Oct. 11
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this environment, how do we get the word out via email? Ann Wylie; Live Online
Best Practices for Using Visual Storytelling Tactics in Media-Facing Assets and Beyond
Sept. 21, 2018 | Workshop | Arlington, Va.
Categories: Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets. Malayna Evans, Ph.D.; In-Person
Sept. 25, 2018 | Sponsored Webinar, On-Demand Available Oct. 2
Categories: Branding, Techniques & Tactics
Included with PRSA Membership.
Designed for those who work in higher education, this fun and energetic webinar will share examples of how universities are creating unique and engaging events centered around record breaking experiences. Examples include the Most sandwiches made in an hour by Temple University (and donating them to nearby homeless shelters) and the Most backpacks stuffed with school supplies in one hour by Brown University. The result creates memories that last a lifetime and drives earned media, generates community goodwill, and engages student and alumni. Keith Green, APR; Live Online
Presented by PRSA and Ragan Communications
Sept. 26–28, 2018 | Conference | San Jose, Calif.
Categories: Branding, Techniques & Tactics
In-Person
Presented by PRSA and Wylie Communications
Oct. 2–3, 2018 | Workshop | Dallas, Texas
Category: Writing
Ann Wylie; In-Person
Oct. 5–9, 2018 | Conference | Austin, Texas
In-Person
Association/Nonprofit Section
Oct. 6, 2018 | Conference | Austin, Texas
In today’s shifting funding environment, professionals in associations and nonprofits are going to have accomplish more with even fewer resources, coping with tight budgets in the best of times. The solution is to identify and acquire the tools and techniques to become more efficient and effective. This event focuses on providing leading edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations. In-Person
Educators Academy
Oct. 6, 2018 | Workshop | Austin, Texas
Category: Emerging Trends
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Note: Attendance at this program is limited to Educators Academy members or PRSSA Faculty Advisers.
In-Person
Oct. 7–9, 2018 | Conference | Austin, Texas
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online
Presented by PRSA and Wylie Communications
Nov. 7–8, 2018 | Workshop | Washington, D.C.
Categories: Writing, Social Media
Ann Wylie; In-Person
The Digital Edition
Nov. 9, 2018 | Workshop | Portland, Ore.
Categories: Leadership & Management, Social Media, Techniques & Tactics, Writing
In this fast-paced workshop, you'll learn how technology impacts leadership communication, the digital communication skills every leader must have, and how you can work with leaders to effectively use digital channels. Blythe Campbell, APR; In-Person
Learn to Engage Readers with Creative Writing
Nov. 15, 2018 | Webinar, On-Demand Available Nov. 22 through Dec. 6
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this creative nonfiction writing webinar, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. Ann Wylie; Live Online
Virtual Reality, Augmented Reality and 360-Video Workshop for PR
Nov. 16, 2018 | Workshop | San Francisco, Calif.
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
Learn how immersive technologies impact PR and newsgathering, content marketing and social media. You will delve into the new ways brands will tell stories and what tools professionals need to embrace now. This workshop includes a hands-on portion where attendees will be able to create their own AR filters or 360-videos. Cathy Hackl, APR; In-Person
Dec. 6–7, 2018 | Conference | San Diego, Calif.
Categories: Techniques & Tactics, Emerging Trends
The PRSA Marketing and Digital Communications Conference will help communicators understand and gain knowledge in the areas of digital and traditional marketing that intersect with communications practices. Communicators will learn from experts in the field of digital and traditional marketing to help build a stronger foundation in components of marketing that consistently overlap with communications. In-Person
Dec. 11, 2018 | Webinar, On-Demand Available Dec. 18
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
This webinar is ideal for closing the year and starting fresh on quality initiatives. It is easy to continue performing in the same way year after year. We will discuss how learning the three primary tools for upgrading the quality of your conversations, your projects and your engagement will prepare you for 2019. Suzanne Updegraff; Live Online

No public relations training matches your search criteria July 2018. Try searching all training.