Upcoming Public Relations Training Events

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Oct. 31– Dec. 12, 2018 | Live Online Course
Categories: Communication Strategy, Measurement & ROI
PRSA’s new Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes. Designed as a certificate of completion course, the Content Marketing Certificate Program will enable you to transition from a traditional communication pro to a Content Marketing rock star and learn how to create a Content Marketing plan to strategically align with business goals. Lisa Arledge-Powell;
Sept. 25, 2018 | Sponsored Webinar, On-Demand Available Oct. 2
Categories: Branding, Techniques & Tactics
Included with PRSA Membership.
Designed for those who work in higher education, this fun and energetic webinar will share examples of how universities are creating unique and engaging events centered around record breaking experiences. Examples include the Most sandwiches made in an hour by Temple University (and donating them to nearby homeless shelters) and the Most backpacks stuffed with school supplies in one hour by Brown University. The result creates memories that last a lifetime and drives earned media, generates community goodwill, and engages student and alumni. Keith Green, APR; Live Online
Presented by PRSA and Ragan Communications
Sept. 26–28, 2018 | Conference | San Jose, Calif.
Categories: Branding, Techniques & Tactics
In-Person
The Reputation Edition
Sept. 26, 2018 | Case in Point
Categories: Crisis & Reputation, Social Media
PayPal is flipping the funnel and using its owned media to engage others in a conversation about their core values and brand. When PayPal spun off from eBay in 2015, it rebranded itself and redefined its corporate values. Realizing the value of driving the narrative, PayPal became its own media company, creating innovative programs and campaigns to engage global audiences. How is PayPal able to generate millions of viewers to its owned programming? Join us for this special Case in Point focused on Reputation. Amanda Miller; Amanda Coffee; Live Online
How to write e-zines and email blasts
Sept. 28, 2018 | Webinar, On-Demand Available Oct. 5 through Oct. 19
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this environment, how do we get the word out via email? Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
Oct. 2–3, 2018 | Workshop | Dallas, Texas
Category: Writing
Ann Wylie; In-Person
Oct. 5–9, 2018 | Conference | Austin, Texas
In-Person
Presented by PRSA and Ragan Communications
Oct. 5, 2018 | Virtual Summit
Category: Social Media
Association/Nonprofit Section
Oct. 6, 2018 | Conference | Austin, Texas
In today’s shifting funding environment, professionals in associations and nonprofits are going to have accomplish more with even fewer resources, coping with tight budgets in the best of times. The solution is to identify and acquire the tools and techniques to become more efficient and effective. This event focuses on providing leading edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations. In-Person
Educators Academy
Oct. 6, 2018 | Workshop | Austin, Texas
Category: Emerging Trends
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Note: Attendance at this program is limited to Educators Academy members or PRSSA Faculty Advisers.
In-Person
Oct. 7–9, 2018 | Conference | Austin, Texas
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Nov. 6, 2018 | Webinar, On-Demand Available Nov. 13
Categories: Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results Michael Smart; Live Online
Presented by PRSA and Wylie Communications
Nov. 7–8, 2018 | Workshop | Washington, D.C.
Categories: Writing, Social Media
Ann Wylie; In-Person
Nov. 7–10, 2018 | Workshop | Fort Lauderdale, Fla.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Christina Morton, APR; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person
The Digital Edition
Nov. 9, 2018 | Workshop | Portland, Ore.
Categories: Leadership & Management, Social Media, Techniques & Tactics, Writing
In this fast-paced workshop, you'll learn how technology impacts leadership communication, the digital communication skills every leader must have, and how you can work with leaders to effectively use digital channels. Blythe Campbell, APR; In-Person
Learn to Engage Readers with Creative Writing
Nov. 15, 2018 | Webinar, On-Demand Available Nov. 22 through Dec. 6
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this creative nonfiction writing webinar, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. Ann Wylie; Live Online
Virtual Reality, Augmented Reality and 360-Video Workshop for PR
Nov. 16, 2018 | Workshop | San Francisco, Calif.
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
Learn how immersive technologies impact PR and newsgathering, content marketing and social media. You will delve into the new ways brands will tell stories and what tools professionals need to embrace now. This workshop includes a hands-on portion where attendees will be able to create their own AR filters or 360-videos. Cathy Hackl, APR; In-Person
Dec. 6–7, 2018 | Conference | San Diego, Calif.
Categories: Techniques & Tactics, Emerging Trends
The PRSA Marketing and Digital Communications Conference will help communicators understand and gain knowledge in the areas of digital and traditional marketing that intersect with communications practices. Communicators will learn from experts in the field of digital and traditional marketing to help build a stronger foundation in components of marketing that consistently overlap with communications. In-Person
Dec. 11, 2018 | Webinar, On-Demand Available Dec. 18
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
This webinar is ideal for closing the year and starting fresh on quality initiatives. It is easy to continue performing in the same way year after year. We will discuss how learning the three primary tools for upgrading the quality of your conversations, your projects and your engagement will prepare you for 2019. Suzanne Updegraff; Live Online
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
March 21–22, 2019 | Workshop | Atlanta, Ga.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person

No public relations training matches your search criteria Sept. 2018. Try searching all training.