Upcoming Public Relations Training Events

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Aug. 14–Sept. 18, 2019 | Live Online Course
Categories: Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement. Designed as a live certificate of completion program, the Integrated Communication Certificate Program will equip management-level communicators with best practices within integrated marketing concepts for specific audiences in order to develop integrated strategies and tactics that work together to boost results and effectively manage your work in a planned, synchronous fashion. Bonnie Harris;
Oct. 30–Dec. 11, 2019 | Live Online Course
Categories: Communication Strategy, Crisis & Reputation, Emerging Trends, Ethics, Executive Level, Leadership & Management, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. As recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. To provide more education and understanding surrounding crisis communication, PRSA has re-developed the Crisis Communication Certificate Program. Designed as a certificate of completion program, the Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas and working through various crises. Helio Fred Garcia;
Aug. 22, 2019 | Webinar, On-Demand Available Aug. 29
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Current events can assist in providing a talking point for a specific issue or PR campaign you are building. It is critical to understand the landscape surrounding a current event and its larger themes in the news in order to remain in front of your communication messaging. Opal Barclay; Jake Kreinberg; Peter Evans; Live Online
Aug. 29, 2019 | Webinar, On-Demand Available Sept. 5
Categories: Media Relations, Techniques & Tactics
Included with PRSA Membership.
The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve. Michael Smart; Live Online
New Professionals Section
Sept. 5–6, 2019 | Conference | Chicago, Ill.
At this specialized conference, attendees will gain practical tactics and industry insight through sessions designed specifically with new professionals in mind and have the chance to learn from and network with fellow new professionals who are also determined to become the industry’s next leaders. In-Person
Sept. 12, 2019 | Webinar, On-Demand Available Sept. 19
Categories: Ethics, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment. Rochelle L. Ford, Ph.D., APR; Peta Long; Live Online
Sept. 13, 2019 | Workshop | New York, N.Y.
Categories: Emerging Trends, Social Media, Techniques & Tactics
This workshop will teach you how to shoot and edit videos that can be used in media pitches and on social media. Jason Maderer; Steven Norris; Edward Brice Zimmerman; In-Person
Presented by PRSA and Wylie Communications
Sept. 17–18, 2019 | Workshop | New York, N.Y.
Category: Writing
Ann Wylie; In-Person
Educators Academy
Win-Wins in Internships, Student-Run Firms and Service Learning Projects
Sept. 17, 2019 | Section Webinar, On-Demand Available Sept. 24
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
This webinar will discuss best practices and effective student-practitioner partnerships as well as research-based information about setting up everyone for success. Deborah Davis, Ed.D., APR, Fellow PRSA; Mary Ann Pearson, Ed.D., APR; C.L. Lopez; Live Online
Presented by PRSA and Ragan Communications
Sept. 19–20, 2019 | Conference | Anaheim, Calif.
Category: Branding
In-Person
Discover How to Craft the Perfect Pitch and Get Placements Without Pitching
Sept. 19–20, 2019 | Workshop | New York, N.Y.
Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael Smart; In-Person
Sept. 19, 2019 | Webinar, On-Demand Available Sept. 26
Category: Crisis & Reputation
Included with PRSA Membership.
Whilst the industry continually works harder to try and 'fix" fashion through more sustainable approaches, the growth of citizen journalism, activism and fake news across social media, along with lack of transparency in over-stretched supply chains, means brands are more at risk than ever of facing a potential PR nightmare. Sophie Fenwick; Live Online
Sept. 24, 2019 | Webinar, On-Demand Available Oct. 1
Category: Accreditation Preparation & Maintenance
Included with PRSA Membership.
What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences. Elizabeth Salter McMillan, APR; Scott Tennant, APR; Live Online
Presented by PRSA and Ragan Communications
Sept. 26–27, 2019 | Conference | Washington, D.C.
Categories: Communication Strategy, Executive Level, Leadership & Management
In-Person
Association/Nonprofit Section
How To Grow Your Revenue Through Social Media Influencers
Sept. 26, 2019 | Webinar, On-Demand Available Oct. 3
Categories: Branding, Communication Strategy, Techniques & Tactics
Included with PRSA Membership.
Influencer marketing demystified. In this webinar we will discuss how e-commerce brands and CPG companies can use influencer marketing to grow their revenue, brand awareness and more. Jennifer Li Chiang; Live Online
Presented by PRSA and Ragan Communications
Oct. 2–4, 2019 | Conference | Redmond, Wash.
Category: Communication Strategy
In-Person
Oct. 16–18, 2019 | Workshop | San Diego, Calif.
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Bey-Ling Sha, Ph.D., APR; Jason S. Kirsch, APR; Sean Connolly, APR; In-Person
Oct. 18–22, 2019 | Conference | San Diego, Calif.
In-Person
Educators Academy
Oct. 19, 2019 | Workshop | San Diego, Calif.
Category: Emerging Trends
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Note: Attendance at this program is limited to Educators Academy members or PRSSA Faculty Advisers.
In-Person
Association/Nonprofit Section
Oct. 19, 2019 | Conference | San Diego, Calif.
In today’s shifting funding environment, professionals in associations and nonprofits are going to have accomplish more with even fewer resources, coping with tight budgets in the best of times. The solution is to identify and acquire the tools and techniques to become more efficient and effective. This event focuses on providing leading edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations. In-Person
Oct. 19, 2019 | Networking Event | San Diego, Calif.
In-Person
Oct. 20–22, 2019 | Conference | San Diego, Calif.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event. In-Person
Nov. 7, 2019 | Webinar, On-Demand Available Nov. 14
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
The secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests. Which is fine, as long as you’re talking to yourself.) Move readers to act with a four-step process for giving people what they really want. Ann Wylie; Live Online
Presented by PRSA and Wylie Communications
Nov. 13–14, 2019 | Workshop | New Orleans, La.
Category: Writing
Ann Wylie; In-Person
Nov. 20–22, 2019 | Workshop | New Albany, Ohio
Category: Accreditation Preparation & Maintenance
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.) Susan Bowers Fortner, APR; Jason S. Kirsch, APR; Sean Connolly, APR; In-Person
Nov. 20, 2019 | Webinar, On-Demand Available Nov. 27
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point. Michael Smart; Live Online
Dec. 5–6, 2019 | Conference | Scottsdale, Ariz.
Categories: Techniques & Tactics, Emerging Trends
The PRSA Marketing and Digital Communications Conference will help communicators understand and gain knowledge in the areas of digital and traditional marketing that intersect with communications practices. Communicators will learn from experts in the field of digital and traditional marketing to help build a stronger foundation in components of marketing that consistently overlap with communications. In-Person

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