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Ethics: Public Relations Training

Oct. 30–Dec. 11, 2019 | Live Online Course
Categories: Communication Strategy, Crisis & Reputation, Emerging Trends, Ethics, Executive Level, Leadership & Management, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. As recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. To provide more education and understanding surrounding crisis communication, PRSA has re-developed the Crisis Communication Certificate Program. Designed as a certificate of completion program, the Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas and working through various crises. Helio Fred Garcia;
April 2, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Can you provide a knowledgeable response about using research in your organization planning process? Can you explain the difference between primary and secondary research? Do you have a format for developing and writing a public relations plan? This session will discuss research concepts and applications by using a variety of research tools to gather information about the employer or client, industry and relevant issues. Participants will learn formal, informal, quantitative and qualitative methods for developing a plan and setting goals based on research findings.
April 9, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Do you understand how to integrate the plan and implementation of your organization’s communication activities with its vision, objectives and strategy? Do you know how to evaluate and report that implementation process for its efficiency and effectiveness? This session will explore the implementation and evaluation of public relations and communication program goals and objectives; to include the sequence of events required to develop successful timelines and budgets executing planned strategies within an overall plan.
April 16, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared to help your organization identify, manage and measure risks in a highly networked and volatile world? This session will help you prioritize and manage a crisis and consider the process for dealing with a crisis.
April 23, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Think about the various roles and functions within nonprofit, not-for-profit and for-profit companies. Could you ask intelligent questions about business structure — sole proprietorships, partnerships and corporations? Can you identify ROI for public relations activities in your organization? Are you aware of laws and guidelines for public reporting of annual reports or income statements? This session will discuss ways to motivate and inspire others to build coalitions and communicate vision within an organization.
April 30, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared to provide your organization leadership with the necessary tools, tactics and processes required to manage key stakeholder relationships? In this session participants will learn the importance of relationship building among key stakeholders (both internal and external) to find mutually acceptable solutions.
May 7, 2020 | Live Online Course Session
Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
Are you prepared for the role of your organization’s “moral compass” in its relationship with its varied stakeholders? In this session, you will discuss the importance of standards for professional behavior in communications; recognizing ethical dilemmas and legal considerations as they may affect the organization’s decision-making process.
Sept. 8, 2020 | Webinar, On-Demand Available Sept. 17
Categories: Ethics, Leadership & Management
Included with PRSA Membership.
The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics. Nance Larsen, APR, Fellow PRSA; BJ Whitman, APR, Fellow PRSA; Live Online
On-Demand Webinar
Categories: Ethics, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment. Rochelle L. Ford, Ph.D., APR; Peta Long; On-Demand
On-Demand Webinar
Categories: Ethics, Leadership & Management
Included with PRSA Membership.
In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement. #EthicsMatter Paula L. Pedene, APR; On-Demand
On-Demand Webinar
Category: Ethics
Included with PRSA Membership.
As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up. On-Demand
On-Demand Webinar
Categories: Emerging Trends, Ethics
Included with PRSA Membership.
World-famous spirit maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response to the COVID-19 crisis. Learn from Jack Daniel’s Public Relations Director Svend Jansen on what led to the decision to use one of their distilleries to make hand sanitizer for their community and to partner with others to distribute to a wider community. On-Demand