Emerging Trends: Public Relations Training

Integrated Communication Certificate Program
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
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The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

Designed as an on-demand certificate of completion program, the Integrated Communication Certificate Program will equip management-level communicators with best practices within integrated marketing concepts for specific audiences in order to develop integrated strategies and tactics that work together to boost results and effectively manage your work in a planned, synchronous fashion. On-Demand
Integrated Communication Certificate Program Module 1: Integrated Marketing Communications (IMC Concept Review)
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
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The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will gain a true understanding of the concepts of integrated marketing communications, including common misconceptions about the practice. Participants will learn why IMC is a much more powerful communications method than traditional outreach methods and hear examples of successful IMC project results. On-Demand
Integrated Communication Certificate Program Module 2: Building Cross-Channel Personas
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
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The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will learn best practices for personas to accelerate communications efforts. Participants will receive an overview of ways to rapidly develop and implement personas for daily communications routine and key behaviors to identify and incorporate into outreach efforts. On-Demand
Integrated Communication Certificate Program Module 3: Identifying and Influencing Audience Behavior
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
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The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will gain an understanding of how behavior can be understood and influenced, and how to apply that information to today’s communications campaigns. Additionally, participants will learn about behavior basics and why communicators are turning to persona-based audience definition and hear takeaways from viral IMC campaigns with behavior-based strategies. On-Demand
Integrated Communication Certificate Program Module 4: Using Digital Marketing and SEO Tactics to Build Integration
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
Register
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will receive an understanding of search engine optimization technique basics and how SEO can be effectively used to boost earned media results, from optimizing press releases to creating owned media that will get exposure in search engine news results. In addition, the instructors will demonstrate how SEO plays an ever-growing role in the world of communications. On-Demand
Integrated Communication Certificate Program Module 5: The Role of Content and Social Media in Effective Integration
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
Register
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will learn about ways to build synergy between content, social media, and other messaging channels to boost individual and overall results. Concepts like message alignment, timing, and familiarity across channels will be covered as well as the importance of understanding specific audience behaviors as they relate to curating and absorbing information. On-Demand
Integrated Communication Certificate Program Module 6: Measuring Integrated Marketing Communications
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
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The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will learn integrated measurement practices that take into account new goals for attribution models and conversion tactics. The focus of this module will be understanding how to measure and report the ROI of communications campaigns in today’s integrated world. On-Demand
Integrated Communication Certificate Program
Aug. 14–Sept. 18, 2019 | Live Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
Register
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement. Designed as a live certificate of completion program, the Integrated Communication Certificate Program will equip management-level communicators with best practices within integrated marketing concepts for specific audiences in order to develop integrated strategies and tactics that work together to boost results and effectively manage your work in a planned, synchronous fashion. Bonnie Harris;
Building the Best Agency To Work for, and the Best Agency To Work With
March 23, 2021 | Webinar, On-Demand Available March 30
Categories: Emerging Trends, Leadership & Management
Included with PRSA Membership.
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Join us for this webinar during which Alex Slater will outline the building blocks for creating and sustaining an agency culture that puts “people first.” Slater will describe the challenges he faced in doing so, the values and principles that underlie his firm, Clyde Group, and the clear business case for building a values-based culture. Alexander Slater; Live Online
Videos That Stop the Scroll!
March 25, 2021 | Webinar, On-Demand Available April 1
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
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This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length. Steven Norris; Edward Brice Zimmerman; Live Online
The Burgeoning Latinx Influencer Market
A discussion on digital trends in influencer marketing through the lens of one of the nation's fastest-growing demographics
April 15, 2021 | Webinar, On-Demand Available April 22
Categories: Diversity & Inclusion, Emerging Trends, Social Media
Included with PRSA Membership.
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In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology. Juan Alanis; Live Online
A Practical Guide to Multimedia Communication
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
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“A Practical Guide to Multimedia Communication” webinar will break down those barriers to entry, using time-tested change management ideas to help any communicator make more of video and podcasting, regardless of budget. Dan Farkas,MBA; On-Demand
The Shifting Tides of Brand in PR and Communications Today: How to Appeal to the New Consumer Market
On-Demand Webinar
Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
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In this webinar, Katherine Morales, APR, Authentic Brand Strategist™ and founder of Inflection Point Communications, will share insights on these shifts as well as how we can utilize them to devise more resonate communications and strategies for the companies we represent. Katherine Morales, APR; On-Demand
Invention in PR: How To Use Public Relations as a Creative Engine
The Creative Edition
On-Demand Case in Point Bundle
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
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In this interactive Case in Point, participants will learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics for agencies and in-house. Adam Ritchie; On-Demand
PRSA Storytellers: Connecting During COVID-19: How Entertainment & Sports Organizations and the Media Are Staying Engaged
On-Demand Webinar
Categories: Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
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In this PRSA Entertainment and Sports Section and PRSSA sponsored session, leaders from entertainment and sports organizations, and the media who cover this industry, will speak to how they have remained relevant. On-Demand
Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
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This webinar will detail Gen Z’s media mix, inform how they want to be engaged and serve actionable insights and recommendations to effectively communication and collaborate with this cohort. Mark Beal; On-Demand
Writing for the News: The AP’s Essential Writing Rules for PR Professionals
On-Demand Webinar
Categories: Emerging Trends, Writing
Included with PRSA Membership.
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In this webinar, Paula Froke, lead editor of AP’s Stylebook, will take you through the writing rules essential for PR professionals. You’ll take away an understanding of the 10 classic style rules that haven’t changed and the 10 updates you shouldn’t miss in 2020. Paula Froke; On-Demand
Nine Brainstorming Techniques to Add Creativity Into Your PR
On-Demand Webinar
Categories: Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
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As public relations becomes more integrated, we’re constantly striving to infuse creativity and innovation into our strategies and tactics. But as an industry rife with Type As, it can be hard to keep content clever, break out of our routines and generate new ideas daily. These nine brainstorming techniques will help you come up with new ideas individually and lead communications and non-communications teams alike in developing engaging and effective solutions. Kate Snyder, APR; On-Demand
PRSA Storytellers: From a Distillery to Making Hand Sanitizer During COVID-19
On-Demand Webinar
Categories: Emerging Trends, Ethics
Included with PRSA Membership.
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World-famous spirit maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response to the COVID-19 crisis. Learn from Jack Daniel’s Public Relations Director Svend Jansen on what led to the decision to use one of their distilleries to make hand sanitizer for their community and to partner with others to distribute to a wider community. On-Demand
PR Disrupted: 5 Ways AI and AR Are Reshaping PR
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends
Included with PRSA Membership.
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Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the 2020s. Lisa Buyer; On-Demand
Redefining How Communicators Work With Journalists in the New Media Landscape
The Media Relations Edition
On-Demand Case in Point Bundle
Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
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Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape. Judy Fortin; Anahad O’Connor; Lisa Arledge Powell; On-Demand
PR Measurement: How to Use Data to Engage Your Stakeholders
On-Demand Webinar
Categories: Emerging Trends, Measurement & ROI, Techniques & Tactics
Included with PRSA Membership.
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In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020. Stella Bayles; On-Demand
Master The Virtual Presentation
Essential Tools & Techniques in an Age of Ongoing Disruption
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
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If there’s one thing we’ve learned this year, it’s that “virtual” is not going away anytime soon. Even when we return to “normal,” it will still be an important part of how we deliver presentations and conduct meetings. This engaging program will arm you with strategies for combating Zoom fatigue and overcoming the distractions and disruptions that we and our audiences face in the WFH world. Rob Biesenbach; On-Demand
Earned Media Tips for a New Era
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Techniques & Tactics
Included with PRSA Membership.
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Michael Smart, popular PR trainer and coach, studies recent successful media outreach campaigns and shares what makes them work. Examples span all industries and organization sizes. Michael Smart; On-Demand
How BMW, Transamerica and Charter Optimize PR Outcomes With Behavioral Science
The Behavioral Science Edition
April 14, 2021 | Case in Point
Categories: Communication Strategy, Emerging Trends
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This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate. Elizabeth Edwards; Live Online
Catching the AI Wave in Communications: Swim, Surf or Drown?
June 9, 2021 | Case in Point
Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
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In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid? Eric Koefoot; Live Online

 

 
 

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