Emerging Trends: Public Relations Training
Aug. 14–Sept. 18, 2019 | Live Online Course
Categories:
Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.
Designed as a live certificate of completion program, the Integrated Communication Certificate Program will equip management-level communicators with best practices within integrated marketing concepts for specific audiences in order to develop integrated strategies and tactics that work together to boost results and effectively manage your work in a planned, synchronous fashion.
Bonnie Harris;
Educators Academy
Oct. 19, 2019 | Workshop
|
San Diego, Calif.
Category:
Emerging Trends
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.
Note: Attendance at this program is limited to Educators Academy members or PRSSA Faculty Advisers.
Dean E. Mundy, Ph.D.;
In-Person
Oct. 30–Dec. 11, 2019 | Live Online Course
Categories:
Communication Strategy, Crisis & Reputation, Emerging Trends, Ethics, Executive Level, Leadership & Management, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. As recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. To provide more education and understanding surrounding crisis communication, PRSA has re-developed the Crisis Communication Certificate Program. Designed as a certificate of completion program, the Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas and working through various crises.
Helio Fred Garcia;
Dec. 5–6, 2019 | Conference
|
Scottsdale, Ariz.
Categories:
Techniques & Tactics, Emerging Trends
The PRSA Marketing and Digital Communications Conference will help communicators understand and gain knowledge in the areas of digital and traditional marketing that intersect with communications practices. Communicators will learn from experts in the field of digital and traditional marketing to help build a stronger foundation in components of marketing that consistently overlap with communications.
In-Person
On-Demand Webinar
Categories:
Communication Strategy, Emerging Trends, Media Relations, Social Media
Included with PRSA Membership.
Get More Media Coverage: Quick Changes to Outreach that Yield Big Results
Michael Smart;
On-Demand
On-Demand Webinar
Categories:
Emerging Trends, Media Relations, Social Media, Techniques & Tactics
Included with PRSA Membership.
The credibility boost that comes from positive placements in trustworthy media is still unmatched by other forms of marketing. But today’s distracted and inundated journalists and influencers require a more sophisticated type of outreach. That’s why some PR pros are earning far more than their normal share of coverage, while the rest founder.
Michael Smart;
On-Demand
Health Academy
On-Demand Section Webinar
Categories:
Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
Gen Z makes up approximately 26% of the population, surpassing Millennials in size. The Gen Z population is growing in age, but their behaviors and consumption patterns are already inspiring new trends in the marketplace and disrupting how communication is created, shared, and received. This webinar will discuss trends, and innovative ways to engage this audience.
Rachel Tyree, MPH; Renee Fraser, Ph.D.;
On-Demand
On-Demand Webinar
Categories:
Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
As PR pros, we have to live and breathe new and emerging technologies so we can always be “cutting edge” and “outside the box.” But DANG is there a lot to follow and keep track of. This webinar will break down the latest and greatest tech tools for media monitoring, digital media, project management, pitching and more, while also sharing some old favorites that have stood the test of tech time to make your life easier (and your campaigns more effective).
Kate Snyder, APR;
On-Demand
On-Demand Webinar
Categories:
Communication Strategy, Emerging Trends, Techniques & Tactics
Included with PRSA Membership.
With the rise and infiltration of voice assistants into our daily lives, what does this mean for PR and communicators’ content strategies?
Aileen Izquierdo; Heather Radi-Bermudez; Hugo Ottolenghi;
On-Demand
On-Demand Webinar
Categories:
Communication Strategy, Emerging Trends, Measurement & ROI
Included with PRSA Membership.
The Global Capability Framework launched in April 2018 is now the international benchmark for measuring personal and team capability. How do you and your team measure up?
Anne Gregory,Ph.D; Katerina Tsetsura, Ph.D.;
On-Demand
On-Demand Webinar
Categories:
Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates.
Caitlin Jenkins; Amy Tischler;
On-Demand
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