Writing: Public Relations Training

Programs offer best practices in the areas of writing, cutting through clutter, improving readability, and creating sound bites and quotes.

Write for Reach and Results
On-Demand Online Course
Category: Writing
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact. Michael Smart; On-Demand
Get More Placements, Page Views and Shares by Showing Up the Smart Way
On-Demand Online Course
Category: Writing
Part one of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
Part two of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
Master Proofreading Principles and Grammar for Boosting Your Credibility and Results
On-Demand Online Course
Category: Writing
Part three of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
How to Set Your PR Writing Apart From Everyone Else and Maximize Your Impact
On-Demand Online Course
Category: Writing
Part four of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
AP Style: A Communicator’s Resource
On-Demand Online Course
Category: Writing
Participants in this session will learn why writing using AP style is important if your primary audience is the media, and how to use the AP Stylebook as a standard reference guide. On-Demand
On-Demand Online Course
Category: Writing
This session will explain the power of the written word and illustrate how, with just 10 easy tips, you can significantly improve your writing and the reader’s understanding of what you are trying to communicate. The most respected professionals know that writing well is imperative to effective communication. On-Demand
Sept. 15, 2022 | Webinar, On-Demand Available Sept. 22 through Oct. 6
Category: Writing
Included with PRSA Membership.
How long should your press release or other PR piece be? Your headline? Your lead? Learn “the numbers” you need to measurably improve your readability. Ann Wylie; Live Online
Nov. 10, 2022 | Webinar, On-Demand Available Nov. 17 through Dec. 1
Category: Writing
Included with PRSA Membership.
In this environment, what’s a communicator to do? In this webinar, you’ll learn how to grab attention in the inbox to get your email opened. Ann Wylie; Live Online
Supercharge Your PR Writing for Better Results
On-Demand Webinar
Categories: Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. Michael Smart; On-Demand