Writing: Public Relations Training

Programs offer best practices in the areas of writing, cutting through clutter, improving readability, and creating sound bites and quotes.

Write for Reach and Results
On-Demand Online Course
Category: Writing
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact. Michael Smart; On-Demand
Get More Placements, Page Views and Shares by Showing Up the Smart Way
On-Demand Online Course
Category: Writing
Part one of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
Part two of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
Master Proofreading Principles and Grammar for Boosting Your Credibility and Results
On-Demand Online Course
Category: Writing
Part three of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
How to Set Your PR Writing Apart From Everyone Else and Maximize Your Impact
On-Demand Online Course
Category: Writing
Part four of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
AP Style: A Communicator’s Resource
On-Demand Online Course
Category: Writing
Participants in this session will learn why writing using AP style is important if your primary audience is the media, and how to use the AP Stylebook as a standard reference guide. On-Demand
On-Demand Online Course
Category: Writing
This session will explain the power of the written word and illustrate how, with just 10 easy tips, you can significantly improve your writing and the reader’s understanding of what you are trying to communicate. The most respected professionals know that writing well is imperative to effective communication. On-Demand
Nov. 11, 2021 | Webinar, On-Demand Available Nov. 18 through Dec. 2
Category: Writing
Included with PRSA Membership.
In this persuasive-writing webinar, you’ll steal techniques from persuasive 20th-century Americans including Martin Luther King Jr., John Kennedy, Margaret Chase Smith, Ronald Reagan and Barack Obama. You’ll learn a four-step strategy for writing from the readers’ point of view. Ann Wylie; Live Online
On-Demand Webinar
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair. Michael Smart; On-Demand
The AP’s 10 Classic Style Rules and 10 Updates You Shouldn’t Miss This Year
On-Demand Webinar
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
In this 60-minute webinar, Colleen Newvine, product manager for the AP Stylebook, will take you through the essential writing rules for PR professionals. Colleen Newvine; On-Demand
Supercharge Your PR Writing for Better Results
On-Demand Webinar
Categories: Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. Michael Smart; On-Demand