Writing: Public Relations Training

Programs offer best practices in the areas of writing, cutting through clutter, improving readability, and creating sound bites and quotes.

Write for Reach and Results
On-Demand Online Course
Category: Writing
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact. Michael Smart; On-Demand
Get More Placements, Page Views and Shares by Showing Up the Smart Way
On-Demand Online Course
Category: Writing
Part one of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
Part two of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
Master Proofreading Principles and Grammar for Boosting Your Credibility and Results
On-Demand Online Course
Category: Writing
Part three of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
How to Set Your PR Writing Apart From Everyone Else and Maximize Your Impact
On-Demand Online Course
Category: Writing
Part four of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials. Michael Smart; On-Demand
AP Style: A Communicator’s Resource
On-Demand Online Course
Category: Writing
Participants in this session will learn why writing using AP style is important if your primary audience is the media, and how to use the AP Stylebook as a standard reference guide. On-Demand
On-Demand Online Course
Category: Writing
This session will explain the power of the written word and illustrate how, with just 10 easy tips, you can significantly improve your writing and the reader’s understanding of what you are trying to communicate. The most respected professionals know that writing well is imperative to effective communication. On-Demand
Presented by PRSA and Wylie Communications
Nov. 2–30, 2020 | Partner Online Program
Category: Writing
Ann Wylie;
Win Hearts, Change Minds, Get Results
Nov. 10–17, 2020 | Virtual Workshop
Categories: Branding, Communication Strategy, Techniques & Tactics, Writing
Cut through the noise to clarify and simplify the storytelling process. You'll walk away with practical tools and easy-to-follow processes to create and tell more powerful stories on behalf of your organizations, brands, clients and yourself. Shape and deliver powerful stories that win hearts and change minds. Rob Biesenbach;
Nov. 19, 2020 | Webinar, On-Demand Available Nov. 26
Categories: Communication Strategy, Techniques & Tactics, Writing
Included with PRSA Membership.
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair. Michael Smart; Live Online
On-Demand Webinar
Categories: Techniques & Tactics, Writing
Included with PRSA Membership.
Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point. Michael Smart; On-Demand
On-Demand Webinar
Categories: Emerging Trends, Writing
Included with PRSA Membership.
In this webinar, Paula Froke, lead editor of AP’s Stylebook, will take you through the writing rules essential for PR professionals. You’ll take away an understanding of the 10 classic style rules that haven’t changed and the 10 updates you shouldn’t miss in 2020. Paula Froke; On-Demand