Social Media: Public Relations Training

Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.

On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

This professional development offering is designed as an on-demand, certificate of completion program and will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

You’ve heard that content is king, but how do you effectively use it across the web? It’s important to set clear objectives for the framework in order to achieve your business’s strategic digital goals. In this module, participants will learn how to develop a successful content strategy and maximize each piece for websites, social media, video platforms, and blogs.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

You can’t effectively deliver your message to your prospects without knowing who they are. You need personas—composite sketches of important segments of your audience. This module will explore best practices you can use to build relevant personas for your organization – and learn how to craft messaging to which they’ll be most receptive.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

Stories sell. They make your key messages memorable. Communication professionals have more platforms and formats than ever before to tell their stories. In this module, participants will discover the components of a great story, and how you can leverage the web to amplify it.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

Google’s algorithm uses hundreds of factors and changes its formula more than once per day. In this module, participants will learn best practices in driving more organic traffic to their website, and how to navigate the ever-changing world of search engine metrics.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

It’s one thing to talk about innovation but another to truly build it into your communication efforts’ DNA. Participants will learn how to apply new technologies to their business strategy, as well as how to create a culture of innovation and build experimentation into your process.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

As Peter Drucker said, “If you can’t measure it, you can’t improve it.” How do you determine which metrics truly matter and how do you benchmark against them? In this module participants will discover how to incorporate analysis into your communication efforts to create a process of continual improvement.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. Gini Dietrich; On-Demand
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

Designed as an on-demand certificate of completion program, the Integrated Communication Certificate Program will equip management-level communicators with best practices within integrated marketing concepts for specific audiences in order to develop integrated strategies and tactics that work together to boost results and effectively manage your work in a planned, synchronous fashion.
On-Demand
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will gain a true understanding of the concepts of integrated marketing communications, including common misconceptions about the practice. Participants will learn why IMC is a much more powerful communications method than traditional outreach methods and hear examples of successful IMC project results.
On-Demand
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will learn best practices for personas to accelerate communications efforts. Participants will receive an overview of ways to rapidly develop and implement personas for daily communications routine and key behaviors to identify and incorporate into outreach efforts.
On-Demand
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will gain an understanding of how behavior can be understood and influenced, and how to apply that information to today’s communications campaigns. Additionally, participants will learn about behavior basics and why communicators are turning to persona-based audience definition and hear takeaways from viral IMC campaigns with behavior-based strategies.
On-Demand
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will receive an understanding of search engine optimization technique basics and how SEO can be effectively used to boost earned media results, from optimizing press releases to creating owned media that will get exposure in search engine news results. In addition, the instructors will demonstrate how SEO plays an ever-growing role in the world of communications.
On-Demand
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will learn about ways to build synergy between content, social media, and other messaging channels to boost individual and overall results. Concepts like message alignment, timing, and familiarity across channels will be covered as well as the importance of understanding specific audience behaviors as they relate to curating and absorbing information.
On-Demand
On-Demand Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.

In this module, participants will learn integrated measurement practices that take into account new goals for attribution models and conversion tactics. The focus of this module will be understanding how to measure and report the ROI of communications campaigns in today’s integrated world.
On-Demand
May 22–June 26, 2019 | Live Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. The Digital Communication Certificate Program will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication. Justin Seibert;
Aug. 14–Sept. 18, 2019 | Live Online Course
Categories: IMC- Integrated Marketing Communications, Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement. Designed as a live certificate of completion program, the Integrated Communication Certificate Program will equip management-level communicators with best practices within integrated marketing concepts for specific audiences in order to develop integrated strategies and tactics that work together to boost results and effectively manage your work in a planned, synchronous fashion. Bonnie Harris;
Aug. 12, 2021 | Webinar, On-Demand Available Aug. 19
Categories: Branding, Diversity & Inclusion, Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead. Stephen Dupont, APR; Live Online
Supercharge Your PR Writing for Better Results
Aug. 19, 2021 | Webinar, On-Demand Available Aug. 26
Categories: Social Media, Techniques & Tactics, Writing
Included with PRSA Membership.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. Michael Smart; Live Online
Oct. 7, 2021 | Webinar, On-Demand Available Oct. 14
Categories: Social Media, Techniques & Tactics
Included with PRSA Membership.
Intellectual property law can appear mystifying to the very people it is intended to protect: you. The ability to identify intellectual property issues and navigate the balance between freedom of speech and those rights can be daunting and intimidating – particularly in the digital space. The goal of this webinar is to provide participants with an understanding of the basics Trademark, Copyright and Right of Publicity law (sometimes known as misappropriation of name and likeness). Rom Bar-Nissim; Live Online
Nov. 3–Dec. 15, 2021 | Live Online Course
Categories: Media Relations, Social Media
In today’s fast-paced and evolving media environment, it has never been more important for PR/communication professionals to have a solid grasp of how we collaborate with media. Designed as an interactive, live certificate of completion program, PRSA’s newest Certificate Program on Media Relations unpacks a toolkit that is customized for today’s PR/communication professional. Judy Welage;
On-Demand Webinar
Categories: Branding, Communication Strategy, Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results. Kami Huyse, APR; On-Demand
On-Demand Webinar
Categories: Social Media, Techniques & Tactics
Included with PRSA Membership.
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget. Kelly D. Guenther; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Media Relations, Social Media
Included with PRSA Membership.
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content with “earned” media. In this webinar, he reveals the takeaways that were keys to success. Michael Smart; On-Demand
The Media Relations Edition
On-Demand Case in Point Bundle
Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape. Judy Fortin; Anahad O’Connor; Lisa Arledge Powell; On-Demand
On-Demand Webinar
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length. Steven Norris; Edward Brice Zimmerman; On-Demand
A discussion on digital trends in influencer marketing through the lens of one of the nation's fastest-growing demographics
On-Demand Webinar
Categories: Diversity & Inclusion, Emerging Trends, Social Media
Included with PRSA Membership.
In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology. Juan Alanis; On-Demand
The Misinformation Edition
On-Demand Case in Point Bundle
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis. Julie Sheedy; Crystal DeStefano, APR; On-Demand