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Social Media: Public Relations Training

Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.

On-Demand Online Course
Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. Gini Dietrich; On-Demand
May 22–June 26, 2019 | Live Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. The Digital Communication Certificate Program will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication. Justin Seibert;
Aug. 14–Sept. 18, 2019 | Live Online Course
Categories: Communication Strategy, Emerging Trends, Measurement & ROI, Social Media, Techniques & Tactics
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement. Designed as a live certificate of completion program, the Integrated Communication Certificate Program will equip management-level communicators with best practices within integrated marketing concepts for specific audiences in order to develop integrated strategies and tactics that work together to boost results and effectively manage your work in a planned, synchronous fashion. Bonnie Harris;
Oct. 30–Dec. 11, 2019 | Live Online Course
Categories: Communication Strategy, Crisis & Reputation, Emerging Trends, Ethics, Executive Level, Leadership & Management, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. As recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. To provide more education and understanding surrounding crisis communication, PRSA has re-developed the Crisis Communication Certificate Program. Designed as a certificate of completion program, the Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas and working through various crises. Helio Fred Garcia;
Aug. 20, 2020 | Webinar, On-Demand Available Aug. 27
Categories: Communication Strategy, Media Relations, Social Media
Included with PRSA Membership.
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content with “earned” media. In this webinar, he reveals the takeaways that were keys to success. Michael Smart; Live Online
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting. Heather Fagan; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Social Media
Included with PRSA Membership.
Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities? Matthew John Kucharski, APR; On-Demand
On-Demand Webinar
Categories: Media Relations, Social Media
Included with PRSA Membership.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements. Jason Maderer; Steven Norris; On-Demand
On-Demand Webinar
Categories: Branding, Leadership & Management, Social Media
Included with PRSA Membership.
This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business. Whitney Dailey; On-Demand
On-Demand Webinar
Categories: Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates. Caitlin Jenkins; Amy Tischler; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
Included with PRSA Membership.
“A Practical Guide to Multimedia Communication” webinar will break down those barriers to entry, using time-tested change management ideas to help any communicator make more of video and podcasting, regardless of budget. Dan Farkas,MBA; On-Demand
The Creative Edition
On-Demand Case in Point Bundle
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
In this interactive Case in Point, participants will learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics for agencies and in-house. Adam Ritchie; On-Demand
On-Demand Webinar
Categories: Crisis & Reputation, Social Media
Included with PRSA Membership.
In this webinar, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19. Holly Helstrom; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
Included with PRSA Membership.
Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Want to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success? Join us for this webinar! Here’s your chance. Shanita Akintonde, MBA; On-Demand
The Legal Edition
On-Demand Case in Point Bundle
Categories: Social Media, Techniques & Tactics
This interactive Case in Point shall demystify copyright law in the digital space and provide best practices for the use of third-party content. Rom Bar-Nissim; On-Demand
On-Demand Webinar
Categories: Branding, Communication Strategy, Measurement & ROI, Social Media, Techniques & Tactics
Included with PRSA Membership.
One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results. Kami Huyse, APR; On-Demand
On-Demand Webinar
Categories: Social Media, Techniques & Tactics
Included with PRSA Membership.
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget. Kelly D. Guenther; On-Demand
The Media Relations Edition
Aug. 25, 2020 | Case in Point
Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape. Judy Fortin; Anahad O’Connor; Lisa Arledge Powell; Live Online