Media Relations: Public Relations Training

Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.

On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

This professional development offering is designed as an on-demand, certificate of completion program and will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

You’ve heard that content is king, but how do you effectively use it across the web? It’s important to set clear objectives for the framework in order to achieve your business’s strategic digital goals. In this module, participants will learn how to develop a successful content strategy and maximize each piece for websites, social media, video platforms, and blogs.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

You can’t effectively deliver your message to your prospects without knowing who they are. You need personas—composite sketches of important segments of your audience. This module will explore best practices you can use to build relevant personas for your organization – and learn how to craft messaging to which they’ll be most receptive.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

Stories sell. They make your key messages memorable. Communication professionals have more platforms and formats than ever before to tell their stories. In this module, participants will discover the components of a great story, and how you can leverage the web to amplify it.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

Google’s algorithm uses hundreds of factors and changes its formula more than once per day. In this module, participants will learn best practices in driving more organic traffic to their website, and how to navigate the ever-changing world of search engine metrics.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

It’s one thing to talk about innovation but another to truly build it into your communication efforts’ DNA. Participants will learn how to apply new technologies to their business strategy, as well as how to create a culture of innovation and build experimentation into your process.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

As Peter Drucker said, “If you can’t measure it, you can’t improve it.” How do you determine which metrics truly matter and how do you benchmark against them? In this module participants will discover how to incorporate analysis into your communication efforts to create a process of continual improvement.
On-Demand
On-Demand Online Course
Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. Gini Dietrich; On-Demand
May 22–June 26, 2019 | Live Online Course
Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. The Digital Communication Certificate Program will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication. Justin Seibert;
May 18–25, 2021 | Virtual Workshop
Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
Have you ever had a client or executive tell you they wanted their communications program to make the cash register sing? Or get on the first page of Google results? Or outperform their competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media, use some SEO strategies and some elbow grease, and understand how today’s journalists work for views and shares. In this workshop, founder of the podcast Spin Sucks and author of the book by the same name Gini Dietrich will teach you exactly how to do that — with precision and guaranteed results every time. She’ll help you benchmark your own program, set metrics and build a plan to garner real results. Gini Dietrich;
On-Demand Webinar
Categories: Communication Strategy, Media Relations, Social Media
Included with PRSA Membership.
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content with “earned” media. In this webinar, he reveals the takeaways that were keys to success. Michael Smart; On-Demand
The Media Relations Edition
On-Demand Case in Point Bundle
Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape. Judy Fortin; Anahad O’Connor; Lisa Arledge Powell; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Emerging Trends, Media Relations, Techniques & Tactics
Included with PRSA Membership.
Michael Smart, popular PR trainer and coach, studies recent successful media outreach campaigns and shares what makes them work. Examples span all industries and organization sizes. Michael Smart; On-Demand