The Creative Edition
April 15, 2020 | Case in Point
Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
In this interactive Case in Point, participants will learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics for agencies and in-house. Adam Ritchie; Live Online
The Legal Edition
June 25, 2020 | Case in Point
Categories: Social Media, Techniques & Tactics
This interactive Case in Point shall demystify copyright law in the digital space and provide best practices for the use of third-party content. Rom Bar-Nissim; Live Online
The Brand Edition
Sept. 30, 2020 | Case in Point
Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics
In this interactive Case in Point, participants will learn how brand confusion can impact corporate reputation and business decisions in a case study from global business leader, LabCorp. In 2018 and 2019, LabCorp was named to Fortune’s List of World’s Most Admired Companies as well as earned the designation as a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Foundation. Pattie Kushner; Live Online

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