Driving Earned Media and Student, Alumni and Community Engagement through Record Breaking Experiences

On-Demand, available until Sept. 24, 2019
Recorded Sept. 25, 2018

Categories: Branding, Techniques & Tactics

Designed for those who work in higher education, this fun and energetic webinar will share examples of how universities are creating unique and engaging events centered around record breaking experiences. Examples include the Most sandwiches made in an hour by Temple University (and donating them to nearby homeless shelters) and the Most backpacks stuffed with school supplies in one hour by Brown University.  

The result creates memories that last a lifetime and drives earned media, generates community goodwill, and engages student and alumni.

By the conclusion of this webinar, attendees will:

  • Understand how GWR works with universities to drive awareness and engagement, and instill a sense of school pride
  • Share specific examples and case studies with colleagues to spark conversation
  • Leverage the power of the Guinness World Records brand around a homecoming, welcome week or fundraising event
  • Tap into the creative process behind record breaking and how it can relate to a university’s goals and KPI’s

This webinar and its content are sponsored by:



Keith Green, APR, vice president, B2B Communications & Partnerships, Guinness World Records

Photo of Keith Green, APR

Keith Green is the VP of B2B Communications & Partnerships at GUINNESS WORLD RECORDS™.  Working out of GWR's NYC office, he leads a team that provides creative solutions for companies of all types and sizes that want to set GUINNESS WORLD RECORDS™ titles. 

He has more than two decades of experience including various PR, marketing and communications roles for the Philadelphia 76ers, two different NASCAR tracks, and at award-winning Synergy, an experiential marketing agency. Keith received his undergraduate and graduate degrees from Temple University. He is a long-time PRSA member, served on the PRSA-NY board for three years and has seven years of experience as an adjunct faculty member at several universities.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.